Research On Public Service Supply Of Financial Media Center In H District Of T City And Countermeasures

County-level financial media play an increasingly important role in public services.With the advent of the era of big data,enterprises,social organizations and citizens continue to put forward new requirements for government public services.The government management ecosystem is facing remodeling.Public services are bound to face a leapfrog transformation.Timely and effective mobilization of all kinds of resources,the integration of resources,and timely meeting the public service needs of all groups have become the first problem that the government must vigorously solve.After several years of practice,the construction and operation of the financial media center in H District has achieved obvious results,and there are some shortcomings that need to be improved.This research has practical significance for improving the service efficiency of the financial media center in H district.The thesis uses the new public service theory and public goods theory as theoretical tools,and in accordance with the construction specifications of county-level financial media centers,conducts field research and investigation on the supply of public services in the financial media centers in H District,and explores the main body,object,method,content,and effectiveness of public service supply.Through investigating the public’s evaluation of the effectiveness of the public service provision of the Rong Media Center,conducting data analysis,and deeply analyzing the existing problems in the public service provision of the Rong Media Center in Zone H and the reasons behind them,it was found that there are fragmented functional settings and low ease of use;The service content is uneven,and the supply shortage is prominent;Inaccurate matching of supply and demand,and service quality lower than public demand;Low public participation and poor service interactivity.The root cause of the problem lies in the unsmooth system and mechanism,and the weak integration of service resources;Lack of professional talents and weak ability to develop service functions;Single funding source and weak service sustainability;Lack of feedback and evaluation,slow self improvement,etc.Based on the analysis of the problems and causes,the corresponding countermeasures are proposed:deepening the system reform,enhancing the ability to integrate service resources;Strengthen talent cultivation and enhance digital technology support capabilities;Encourage diversified operations to ensure the sustainable development of service supply;Improve public opinion consultation and promote the satisfaction rate of service supply.The obvious advantage of the operation of the Rong Media Center in H District is that it performs very well in content public opinion guidance and public opinion processing,which well maintains the overall situation of harmony and stability in H District.The prominent feature in operation is that it is close to the grassroots public,and the public services provided can reach the "last mile" directly.However,there are also constraints in terms of system,talent,funds,concepts,and other aspects,which affect the effectiveness of public service supply.The H District Financial Media Center is expected to achieve better development by optimizing the system and mechanism,improving the content of supply methods,introducing outstanding professionals,and complementing the weaknesses of public participation,and providing reference for similar research.