Research On Government Supervision Of E-commerce Live Streamin

With the advent of the Internet+ era,people’s lifestyles have undergone tremendous changes.People’s online shopping frequency is growing rapidly,and online live streaming has also attracted more people’s attention.The integration between online live streaming and e-commerce industry has formed a new model of live streaming goods,which has brought new ways for the development of market economy.At present,words such as short video live broadcast and live streaming have become almost everyone’s contact in daily life.Internet live streaming can also enrich people’s original lifestyle.At the same time,there are still some problems in the process of e-commerce live broadcasting,such as the sale of substandard products,false publicity and other problems began to appear in large numbers,if these problems cannot be solved in a timely and effective manner,it will seriously hinder the development of the e-commerce live broadcast industry and lead to the stagnation of the development of e-commerce live broadcasting.E-commerce live broadcast as a new economic "outlet" that continues to grow,the problem that affects the development of ecommerce live broadcast must be experienced in the process of e-commerce live broadcast development,the Chinese government has also issued a lot of relevant laws and regulations,timely update the corresponding regulatory policies and regulatory system,but the government’s measures for the e-commerce live broadcast industry,there are still places that are not compatible with the rapid development of the e-commerce live broadcast industry,directly affecting the long-term healthy development of the e-commerce live broadcast industry.Therefore,improving the ability and level of government supervision of e-commerce live streaming is the key to promoting the sustainable development of the e-commerce live streaming industry.By analyzing the current situation of government supervision of e-commerce live streaming,the problems faced and the causes,this paper puts forward effective and feasible countermeasures and suggestions for these problems,ensures that government supervision plays a full role,improves the development level of e-commerce live broadcasting,and promotes the healthy,efficient and orderly development of the e-commerce live streaming industry.The main conclusion of this paper is to strengthen the government supervision of ecommerce live streaming and promote the healthy and stable development of the e-commerce live streaming industry by improving regulatory capabilities and regulatory technical means,and using collaborative governance theory and government regulation theory.