Auditorium As A Medium:Research On The Construction And Communication Of The Spiritual Culture Of Shanqian Village In Zhejiang Province

In order to promote rural spiritual development,Zhejiang began to build rural cultural halls in 2013,and the cultural halls are regarded as places to carry out and construct cultural activities for farmers and an important way to enrich their spiritual life.This paper selects Shanqian Village,a demonstration village of cultural auditorium construction located in Zhejiang Province,a pilot province of common prosperity construction,as a case study.By means of literature survey and in-depth interview,this paper investigates the question "How does cultural auditorium promote spiritual and cultural construction?"To answer the question.This paper is divided into four parts.The first part mainly focuses on the interpretation and analysis of the concept of "space media",and introduces how the cultural auditorium appears as the material space media,the practical space media and the local space media,as well as the media properties presented.Secondly,the concept of "cultural landscape" is used to subdivide the cultural field construction of the cultural auditorium,and the concept of "belief landscape" is used to analyze the interaction between the audience and the media.Through the analysis of the space and landscape of the cultural auditorium,this paper constructs the theoretical framework of the auditorium media landscape to promote the construction of spiritual affluence.The second part is the core of this paper.Centering on the frame diagram of spiritual construction,it makes a detailed analysis of the concept of "cultural landscape" and elaborates from four aspects:physical space landscape,historical and cultural landscape,human settlement cultural landscape and spiritual and cultural landscape.The first is the most superficial physical space landscape,combined with in-depth interviews with village cadres,to understand the mountain front village government’s ideas on the construction of the cultural auditorium.The second is the historical and cultural landscape.The theory of "cultural memory" is introduced to summarize the history and culture presented in the cultural auditorium from the perspective of village development.Then it analyzes the villagers’ cultural life from the interaction of the villagers in the cultural auditorium field,because the stickiness of the audience media has formed the spiritual and cultural landscape.Through the analysis of four aspects,it summarizes how to build and preserve the people’s spiritual civilization in the cultural auditorium of Shanqian Village.The third part is the supplement and extension of the previous analysis.In the first part,it analyzes the changes to the villagers’ spiritual life from the direction of the hall construction,and in this part,it analyzes the villagers’ spiritual outlook from their feedback.Because the mental outlook is relatively abstract,in-depth interviews were mainly used in the investigation process to interview 16 villagers of different age ranges to explore the changes in their spiritual life from their views on the cultural auditorium.Collecting the related reports about the cultural auditorium of the mountain front village,through the MAXQDA qualitative analysis software interpretation,from the word frequency map to extract individual feedback on the cultural auditorium,summed up the individual in the psychological life,cultural life and belief life changes,to achieve the improvement of spiritual life outlook.In the fourth part,the author summarizes the effect of the construction of the cultural auditorium and analyzes the significance of the space development of the cultural auditorium.In conclusion,the main value of the construction of the cultural auditorium is that it not only changes the living habits of villagers,but also reconstructs the "rural community",and then has a positive impact on the construction of the "national community".In addition,for the problems found in the survey,this paper also carried on a brief combing,and combined with the current development trend of new media,put forward the countermeasures to expand the cultural influence of the cultural auditorium,hoping to provide some reference for the gradual improvement of the cultural auditorium.