Study On Countermeasures Of The Mainstream Ideology Dissemination By Short Videos

Currently,with the diversification of social ideology and the rapid development of network communication technology,the media pattern is also undergoing profound changes.In the new situation,the Internet has become the forefront of the current ideological struggle,the problem of network ideological security risk deserves great attention.Short video platform is a new media form widely used in recent years.Short video has the characteristics of fragmented content,simplified production,instant communication,strong interaction and strong entertainment.It has become a new tool and new position for the dissemination of mainstream ideology.Due to the weak sense of social responsibility of the short video platform and the weak communication power of the communication subject,especially the lack of management and supervision,as a result,there is a general lack of effective dissemination of mainstream ideology in the field of short video.Consequently,it is of great significance.A series of important speeches by the General Secretary Xi Jinping on the dissemination of mainstream ideology have established the basic requirements for short video dissemination of mainstream ideology in the new era;The operation mechanism and characteristics of short video platform make short video have the function of spreading mainstream ideology,it has certain advantages in the dissemination of mainstream ideology;Short video is a doubleedged sword,in the process of spreading mainstream ideology,there are also some problems that affect the effect of mainstream ideology,there are many reasons,it comes from the short video platform itself,from the main body of mainstream ideological communication,as well as from the majority of users and regulators on the platform,these problems need to be solved urgently;By analyzing the reasons behind the problems in the mainstream ideology of short video communication,this paper puts forward the countermeasures of the mainstream ideology of short video communication from four aspects: ideological guidance,system construction,content improvement and platform governance.Various efforts should be made to promote the dissemination of mainstream ideology and maintain the security of network ideology.