A Study On The Construction Of The Network Communication Path Of Mainstream Ideology

A new round of global scientific and technological revolution is ready to take off.The connection between network media and social development is deepening,and people’s life is becoming more and more media oriented.Network path has become an important channel for most people to accept external information,and also an important channel for various ideological struggles.To ensure the dominance of the mainstream ideology in cyberspace,we must ensure that the mainstream ideology can be effectively spread in the network path,and we must put the construction of the network communication path of the mainstream ideology in an important position.Throughout the current situation of network communication path construction of mainstream ideology in China,it has achieved great results,but also faces severe challenges.For a long time,the network communication path construction of China’s mainstream ideology has gradually completed the construction of communication content in the constantly open international vision,and has made important achievements in innovating communication forms and broadening communication path forms.At the same time,the diversified ideological culture in the network path will interfere with the dissemination of the mainstream ideology.Some network audiences make different interpretations of the content of the dissemination of the mainstream ideology,and the communication subject’s defense ability for bad information is not high enough,which leads to the restriction of the construction of the network dissemination path of the mainstream ideology.The main reason is that the network media has the characteristics of decentralization,decentralization,fragmentation and entertainment,which tends to disturb the spread of mainstream ideology.The propaganda and education team is still insufficient in coping with the rapid development and change,increasing influence and even becoming an important ideological communication channel.The matching degree between the content and form of communication and the network path needs to be further improved.In addition,the network audience is mixed,the overall lack of sufficient information recognition ability,and the complex network environment also enhances the arduousness of the construction.In the face of all kinds of obstacles encountered in the construction of network communication path of mainstream ideology,we can improve the two-way convection efficiency of network communication path in improving the image of communication subject,enhancing the media literacy of network audience and improving the communication relationship.From the great practice of socialism with Chinese characteristics,the people’s need for a better life and the socialist core value system,we should constantly enrich the content of network communication path.Facing people’s daily life,in strengthening the perceptual communication,we should innovate the network communication path form of the mainstream ideology to expand the internal and external influence.In addition,we should occupy the commanding heights of science and technology,regulate the behavior of Internet users,manage the order of cyberspace to create a good environment for the construction of network communication path of mainstream ideology,and constantly improve the quality and efficiency of network communication of mainstream ideology in China.