| Nowadays,the in-depth development of "Internet +" and big data has spawned a series of new format industries with the characteristics of the sharing economy.Mobile health is one of them,which takes the mobile medical application platform as the carrier,and users can communicate with doctors online through online apps to meet the corresponding medical needs.This not only changes the traditional offline medical model,allowing users to enjoy efficient and convenient medical services without time and space restrictions,but also alleviates the problem of uneven distribution of medical resources such as difficult and expensive medical treatment to a certain extent.The mobile medical application platform market space is large and the growth rate is fast,however,the development of any new thing is not smooth.Mobile medical application platforms also face some problems in their operations,such as inadequate supervision,loopholes in management,and leakage of personal information.At this time,the government,which enjoys regulatory powers,should shoulder the heavy responsibility of strengthening the supervision of mobile medical application platforms.However,the regulatory measures adopted by the government are not enough to solve the various problems that arise in the mobile medical application platform.In order to improve the level of governance,it is legitimate to introduce multiple subjects for regulation.Therefore,it is necessary to start from the three main bodies of the government,the mobile medical application platform and the mobile medical industry association,analyze the problems existing in the process of regulating the mobile medical application platform,and put forward suggestions for improvement.From the government’s point of view,due to the single means of supervision and the unreasonable subject of regulation,it is necessary to innovate regulatory means and clarify the main body of regulation;for mobile medical application platforms,due to the low efficiency of self-regulation and insufficient motivation,it is necessary to establish a self-regulation incentive mechanism of the platform and enrich the regulatory means of the platform;for industry associations,due to weak supervision,it is necessary to strengthen the supervision of the platform by industry associations and improve the regulatory methods.Achieve the joint efforts of the three parties to promote the healthy and standardized development of China’s mobile medical application platform. |