Communication,Action And Ability: A Study On The Influencing Factors And Mechanism Of The Credibility Of Social Organizations

Credibility is the lifeline of social organizations,the foundation of their financing,survival and development,and the public’s trust and recognition of social organizations.From the perspective of social capital,the credibility of social organizations will not be lost because of use,but will be lost because of neglect.At present,with the rapid development of social organizations,the overall quality and level of social organizations have also been criticized by the public,negative news continues to enter the public view,a series of negative reports of social organizations make the public trust in the whole field of organizations fall to a freezing point.Therefore,this paper focuses on the influencing factors and mechanism of the credibility of social organizations,combined with trust theory,by discussing the relationship between communication,action,ability and credibility in the internal governance of social organizations to answer the causes of the current crisis of credibility of social organizations,so as to provide ideas for the promotion of the credibility of social organizations in our country.This paper uses the mathematical statistics method of quantitative data to construct a moderated intermediary model about the credibility of social organizations,and then discusses the influencing factors and mechanism of the credibility of social organizations.Through the analysis of the evaluation data of social organization grade in J province,we can know that information dissemination and action will positively affect the credibility of social organizations,and information dissemination has a higher impact on the credibility of social organizations than action;social organization action is an important intermediary variable for social organization communication to affect the credibility of social organizations.The ability of social organization plays a regulatory role in the relationship between communication and credibility,and the ability of social organization can also play a regulatory role in the intermediary relationship of "communication-action-credibility".In addition,there are differences in the administrative level and type of social organization at the same time,and there are also differences in the type of social organization.In view of the research results of this paper,priority should be given to strengthening the public dissemination of information and improving the ability of internal governance,which is an efficient way to enhance the credibility of current social organizations.When the foundation is laid,we can have more sufficient strength to defend the credibility of social organizations,so that social organizations can more effectively make up for the shortcomings of the government and the market.