Research On The Mechanism Of Network Leading Power Construction Of Mainstream Ideology In New Media Era

The report to the 19 th National Congress of the Communist Party of China clearly states: "We must build a socialist ideology with strong cohesion and leading force." This is the party based on the new historical position of the ideological work of the new requirements for the party’s ideological work in the new media era to provide a new theoretical guidance.In recent years,the field of network new media has gradually become the main battlefield for the exchange,integration and confrontation of multiple social trends of thought.The construction of mainstream ideology’s network leading force faces multiple pressures and risks,which brings severe challenges to the security of China’s network ideology and network sovereignty.Therefore,based on the new background of new media,exploring how to strengthen the construction of leading power of mainstream ideology network has become an urgent task of The Times.In this paper,under the guidance of marxism,the historical position based on the new media era,researched,characteristics and lead the development trend of mainstream ideology network in China,with the concept and theory of mainstream ideology as the logical starting point,on the development of mainstream ideology system,on the basis of combing the scientific connotation of traceability network mainstream ideology leading force,Combined with the characteristics of the new media era,the essence of leading by the network of mainstream ideology is deeply explained,and its significance of The Times and realistic value is interpreted to provide theoretical reference and guidance for the subsequent research of this paper.The unity of history and logic method,on the basis of specific objective situation of lead,the new media based on the duality of advantages and disadvantages coexist,through analyzing the new media era mainstream ideology network leading force in the logic of tension on the level of technology,culture and value,to explore the new media and mainstream ideology network lead the inherent characteristics of the mutual coupling.Under the guidance of adhering to the method of combining theory with practice,this paper investigates the realistic situation of the coexistence of opportunities and challenges led by the mainstream ideology network in the new media era.Supported by the advantages of new media such as wide range of communication,diverse discourse systems and open forms of interaction,the communication of mainstream ideology has ushered in an unprecedented period of opportunity.However,the lag of leading power construction,the particularity of network field and the difference of main body quality have become the realistic factors that block the improvement of leading power of mainstream ideology network.Insisted on persuasive,diversity,practical and innovation on the basis of the four principles of constructing the mechanism of monitoring,the expression mechanism,operation guarantee mechanism,evaluation feedback mechanisms such as the mainstream ideology of the long-term effective mechanism of lead,and from basic and applied,the governance,prospective four aspects put forward effective countermeasures to promote leading force of the mainstream ideology network.