Research On The Strategy Of Police Image Shaping In The New Media Era

As we all know,police image is a "window" to communicate with the public.A good police image can enhance the fighting effectiveness and cohesion internally,and further improve and enhance the close degree between the police and the masses externally,so as to maintain social stability and development.The rapid development of technology has diversified and multi-functionalized the development of new network media such as We Chat,Weibo and clients,and has gradually produced new media information dissemination methods that are very different from the previous traditional media.The "decentralization" characteristic of the new media era,combined with the particularity of the functions of the public security organs,brings opportunities and challenges to the shaping of the police’s image.To further maintain and establish a positive police image and effectively prevent the spread of negative police-related information,public security organs need to master the characteristics of new media communication,innovate the ideas for network propaganda,strengthen the construction and application of new public security media,efficiently release public security work and team management situation,let the public’s right to know effectively be satisfied,strive to enhance the good reputation of public security organs,create a cooperative and interdependent relationship between the police and the people,and create an excellent social law enforcement environment.This research is based on the concept and factors of police image,the definition and essential characteristics of new media,through a series of theoretical explorations of police image under new media conditions at home and abroad,to analyze the opportunities and challenges brought by new media to police image building.By means of the empirical research on the current situation of the Sanya City police image,we will continue to explore the various effects of new media on the police image and analyze the reasons deeply.Finally,on the basis of preliminary theoretical discussions and actual investigations,five aspects strategies of police brand awareness,professional talent training,new police media platform construction,police media relations,and public opinion guidance are proposed to create a good police image.