Research On Marketing Strategy Of Mahua Funage(Tianjin)

As a well-known private drama brand in China,Mahua Funage is sought after by a large number of young people with its unique drama style.Subsequently,branch offices were opened to expand business territory.In 2011,Mahua Funage(Tianjin)Cultural Communication Co.,Ltd.was formally established.After years of development,it has become one of the most influential performance companies in Tianjin.In the highly competitive performance market,Mahua Funage(Tianjin)can occupy a place without strong brand endorsement,but also without Tianjin team’s effective marketing strategy.Therefore,the brand marketing strategy of Mahua Funage(Tianjin)has certain research value,worthy of a comprehensive and systematic study.This paper is divided into five chapters.The first chapter clarifies the development process and product characteristics of Mahua Funage(Tianjin),and analyzes the development track from the internal conditions and market demand.The second chapter describes the marketing environment and positioning of Mahua Funage(Tianjin),studies the external marketing environment from the perspective of macro environment and industry specific environment,and focuses on the analysis of Mahua Funage(Tianjin)brand positioning and audience positioning;The third chapter mainly focuses on the brand marketing strategy of Mahua Funage(Tianjin).Based on the 4C theory,it conducts in-depth research from the perspectives of consumer strategy,cost strategy,convenience strategy and communication strategy.The fourth chapter analyzes the marketing effect and audience demand of Mahua Funage(Tianjin)Company in the form of questionnaire,seeks the existing problems in the marketing strategy,and carries out in-depth discussion on the problems.The fifth chapter,according to the actual situation of Tianjin Mahua Funage(Tianjin),put forward the improvement opinions and suggestions in the way of marketing.