| Daniel Wu starred in the end of2010, Explosive is the first film, which is called "micro-film", and "micro-film" concept was born. What micro-film is different from traditional film is that it is relatively small investment; the production cycle is relatively short, length of relatively short. The video clips also have complete stories in a variety of new media release, without too much time and space restrictions play, could be downloaded and watched. Its subject is very extensive, expression of affection, friendship, love, social welfare, humor, funny, commercial publicity; many forms, rich in content.On March22,2011, Hunan Radio and TV Station, editor in chief of the Hunan TV director Zhang Huali, through his micro blogging, said publicly that the2011Super Girls is about to start. This also means that Hunan TV in2011hit singing talent show "Happy Girl" success to get a "pass card", the draft renewed wave.2011"Happy Girls" was in April2011launched in Changsha, six Divisions have preliminarily determined.With the falling curtain of the2011Happy Girls, starring youthful attitude by the national top ten micro-film Dare or Not(upper part) and The Immortal Youth(the bottom half) series micro film after another landing in Tencent Video, and other major video sites."2011Happy Girl· Youth Attitude of Micro-film" series of works co-produced by Hunan TV, EE Media, and Tencent Video multi-element integration. He Jiong, Ding Junhui and Chen Man as "youth spokespersons" of highly personalized, creative spirit of the ten "dare". The films lead to the interpretation by the2011Super Girl national top ten youth story. Ten youth spokespersons use their own distinctive way to show the attitude of the ten kinds of youths for the audience to understand.From the ten micro films themselves, this series of short films to go are "theme first" route, which is to set the youthful attitude of the "youth spokesperson" theme, then the characters and plot fill into. So after watching, it will inevitably feel some understandable, some quite different, and some also slightly abstract.Ten micro-films into the top ten collection of the respective single reality show on TV is a continuation of a network. The main advantage of the major micro blogging platform for latest news is to strike while the iron is hot. to keep the warmth ten girls the opportunity to rally. It is not difficult to see that this series of micro films but also for the girls after the game to play a broader advocacy role, to lay a good foundation for their future diversification of.The main contents of this article are divided into the following sections:The first part of the introduction, briefly introduced the background of this study, the object of study, research methods, research significance, and on micro-film and "Happy Girls Micro-film" status quo to make the Review.The second part, from different angles summary summed up the concept of micro-film and analyze the characteristics and advantages of the micro-film.The third part of the "2011micro film of youthful attitude of Happy Girls" Dare or Not and The Immortal Youth, the upper and lower parts were the lens of language and narrative methods of text analysis, and its theme the performance of the comparative study.The fourth part,"Happy Girls Micro-film" released of the Tencent Video and other video sites, the main mode of transmission network. Through The micro blogging latest shooting news or invite Happy Girls to shoot short video clips to the campaign trail.Came to the conclusion, micro-film not only has the artistic characteristics of traditional film, but also has the new features better than traditional film, such as a new route of transmission, fast production processes, etc. Micro film as a means of marketing a new media network, advertisement well integrated into the story, at the same time opened up a new world of micro-film and corporate propaganda. |
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