A Study On The Influence Of Real-life Scenery Performance On The Tourism Destination Image

With the rapid development of the economy,the tourism industry has been able to develop rapidly and the tourism performing arts market has been expanding.As an important part of tourism performing arts,real-life scenery performance,through the organic combination of tourism culture and artistic performances,convey the local representative physical landscape and storyline to tourists,which is an important carrier of cultural transmission of tourism destinations and also influences tourists’ perception of the image of tourism destinations.Therefore,this paper takes the impact of 1 real-life scenery performance on the image of tourist destinations as the entry point for research.Based on literature research,this paper extracts the components of real-life scenery performance and tourism destination image to form an initial test scale,and constructs an influence model based on this,putting forward seven research hypotheses.Afterwards,questionnaires were distributed through field research,and 270 valid questionnaires were collected.Using SPSS26.0 to process the data,descriptive analysis,reliability analysis,factor analysis,regression analysis and other data analysis methods,the relationship between the four dimensions of the performance environment,choreography design,performance content and performance service of real-life scenery performance and the cognitive image,emotional image and overall image of tourism destinations was studied,and the model and its relationship with the overall image of tourism destinations were verified.The model and hypotheses were verified.The following conclusions were drawn from the empirical study:the performance environment significantly and positively affects the cognitive image and emotional image;the choreography significantly and positively affects the cognitive image and overall image;the performance content significantly and positively affects the cognitive image,emotional image and overall image;and the performance service significantly and positively affects the cognitive image and overall image.Finally,based on the research findings,this paper makes some suggestions:1 real-life scenery performance needs to deeply explore the representative regional culture in the choreography and content creation;it needs to pay attention to the optimization of the performance environment and the improvement of performance services,so as to build a good"face" of live performance;it needs to increase the brand competitiveness of real-life scenery performance and create multiple The need to increase the competitiveness of the 1 real-life scenery performance brand and create multiple profit models.