Research On The Art Industry Of Pingyao Ancient City From The Perspective Of Communication Studies

This dissertation takes the art industry of Pingyao ancient city as the research object,and aims to study the development of Pingyao ancient city art industry and the representative art industry brand construction within the region from the perspective of communication,it combines the communication elements of Pingyao ancient city art industry and the problems in the process of communication to analyze the relationship between communication and art industry chain,and finally explore the influence and role of communication behavior in the development of Pingyao ancient city art industry.This paper believes that communication behavior plays an important role in the development of Pingyao ancient city art industry.According to the theory of communication and industrial economics,the communication of the subject and object in the communication behavior,the pros and cons of the content,the dissemination channel and the dissemination of the ecological environment,the strength of the communication effect will be crucial to the production and operation of the art industry.As an emerging industry with strong vitality,the art industry is the product of the combination of artistic materials and market economy.Since the fortieth anniversary of reform and opening up,the development of the art industry in Pingyao Ancient City has achieved great success.The total industrial output has gradually increased,and the regional art industry brands are everywhere.Exploring the influence and role of communication behavior in the development of Pingyao ancient city art industry will benefit local governments to make full use of rich cultural resources to promote the development of regional art industry,promote the upgrading of Pingyao's overall industrial structure,expand and extend the industrial chain,and fully tap the art industry chain.Potentially rich profit areas,breaking industrial barriers,realizing the scale development of the Pingyao ancient city art industry,and also providing reference for the development of other local art industries.