Study On The Problems And Measures Of Pingyao Ancient City’s Cultural Tourism Development From The Perspective Of Heritage Protection

In recent years,with the in-depth study of ancient city culture,the ancient city tourism is more and more popular,so are the ancient city cultural tourism development projects.The rapid development of cultural tourism development in the ancient city not only drives the local economic development,but also inherits and develops the characteristic culture of different places,which has been paid great attention by the local government and people.In the process of development,how to deal with the relationship between heritage protection and cultural tourism development of ancient city is a major issue.In the process of cultural tourism development,Pingyao Ancient City also presents a series of problems,which are mainly manifested as: low economic benefits of tourism,unreasonable development of tourism,less investment in tourism infrastructure,serious commercial tendency and conflicting between tourism development and protection management mechanism.Based on the theory of sustainable development,the theory of heritage protection and the theory of environmental bearing capacity,this paper analyzes the relationship between heritage protection and cultural tourism development;Secondly through case study,literature review,interview and questionnaire survey,the writer found that Pingyao Ancient City has a series of problems in the process of cultural tourism development,thus the paper points out that only appropriately tourism development of historical and cultural city can promote the inheritance and development of the ancient city of culture,develop the economy and make a contribution to the local economical development.This paper takes heritage protection as the perspective,and puts forward a series of countermeasures for the cultural tourism protection and development of Pingyao Ancient City.It is suggested that we should adhere to the coordinated development of tourism development and protection,dig deeply of cultural heritage resources and improve economic returns of the ancient city;to protect firstly,to consider the environmental bearing capacity and to practice sustainable development of Pingyao Ancient City.From the perspective of heritage protection,cultural tourism development of ancient cities should be realized,and protection and development should be balanced reasonably.We should deepen the integration of cultural and tourism resources,control the commercial development of the ancient city,invest more and continue to improve the infrastructure;the local government also need to establish a scientific management model.