The Theory Of Aura Fading In The Era Of Mechanical Reproduction

The theory of "aura fading" in the era of mechanical reproduction is an important art theory put forward by Benjamin.In the era of digital replication,this theory has undergone new changes,showing different features and development directions.The first chapter mainly expounds Benjamin’s theory of "aura fading" from two aspects.On the one hand,it is the basic connotation of "aura";On the other hand,Benjamin’s attitude towards the "aura" and his optimistic assumption after the "aura" disappeared.Among them,the concepts that need to be explained include "visual unconsciousness","shock","distraction" and so on.The second chapter mainly discusses the fate of "aura" in the era of digital replication,which is mainly divided into the following aspects: First,on the basis of comparing the differences between digital replication and mechanical replication,clarify the reality of "aura" has gone and "aura-like" has risen.Second,briefly explain the way and performance of the rise of "aura-like" in the era of digital replication.These performances have three branches: first,to examine the relationship between traditional art and "aura-like",which includes the rise of digital reproduction technology has led to the worship of the public to the market price of traditional art,the worship of the public to the style imitation of classical artists under the support of digital reproduction technology,and the attempt to re-region this kind of imitation to increase its historical accumulation.The second is to investigate the "aura-like" of virtual reality art.On the basis of clarifying that virtual reality art is a kind of digital reproduction art,this paper mainly discusses the intersubjectivity generated by its immersion,interactivity and other characteristics,as well as the social connotation embodied by this "aura-like".Finally,focus on the "aura-like" of cultural industry.The theoretical text written by Benjamin spreads out to investigate the ways of cultural industry to create "aura-like" and maintain cultural and artistic privileges in the era of mass digital reproduction,mainly including the virtual property rights of digital image copies and the virtual exploitation of digital content production.The third chapter follows Benjamin’s optimistic assumption of the disappearance of "aura",pointing out the failure of the possibility of politicization of art and the revival of political aesthetics in the way of creating reality.In the era of "aura-like" taking over the "aura" monopolizing the power of culture and art,and the political aesthetics overwhelming the politicization of art in a new form,going to Stigler has become a remedy for redemption.To sum up,it is a useful practice to discuss the theory of "aura fading" in the digital era.It reminds us that we should always pay attention to the dual nature of technology and actively participate in the struggle.Only in this way can we stimulate the potential of self-rescue of contemporary people and avoid the consequences of the harmful alliance between politics and art.