With the rapid development of urban economy,the urban night landscape in the form of light and shadow shows and light festivals is gradually rising.On the one hand,it has become an important window to highlight the urban characteristics and show the cultural strength of the city,on the other hand,it has also become an important means to enrich the urban nightlife.Through the case studies of domestic and foreign light festivals and light shows and the in-depth combing of the theory of urban light and shadow art,the paper believes that urban light and shadow shows and light festivals are a brand-new visual communication and situational experience art with urban public space nodes as the carrier and digital art media as the basic means.The lighting show or lighting Festival relying on the urban environment is quite different from the traditional visual communication art in artistic expression and appreciation experience.The paper believes that this difference reflects the basic characteristics of digital media art in the form of light show,and is a design element that should be paid attention to in the application of digital media art in public display.Public digital media art obtains good social communication and aesthetic experience effect,which mainly depends on the mutual organization,coordination and cooperation of these elements.The paper summarizes it into the following three main aspects:First,it refers to the setting elements of the place environment of digital media art.As the spatial carrier of digital art scene,we should pay special attention to the selection of urban public space nodes,and the location principle of digital media display should meet the requirements of display theme expression.Objectively,the place environment often plays a decisive role in the theme and communication effect of digital art.The urban public environment is not only full of the historical context of the city,but also contains the basic characteristics of various physical space fields.Only when the two echo can we fully tap the place spirit and potential of the urban public space environment and obtain a good visual communication and aesthetic experience.Second,in terms of artistic creation,the exhibition theme is fully explored in visual communication,which is the application of various basic principles and principles based on the principle of visual communication in digital media art,It is also the basic guarantee to transform the abstract "light and shadow" into visual language to achieve the creative purpose at the level of communication and communication,appreciation and experience.Of course,as a new media art,its communication path is multi-dimensional,and the sound effect and broadcast rhythm control should also be integrated into the visual communication process to form an artistic experience and communication atmosphere with the environmental places.Third,as a new media art,digital media art has a large number of professional and technical requirements and measures,which is the necessary guarantee to realize the creative intention at the level of technical methods.The paper believes that with the continuous progress of digital media technology and equipment conditions,technology itself also has infinite possibilities of creativity and innovation.This infinity enables the appreciation and experience of new media art to transcend the general meaning of traditional humanistic art,obtain a new aesthetic field and experience,and also accumulate experience and provide new aesthetic phenomena and materials for the study of technical aesthetics and digital aesthetics,The development of digital art will promote people’s in-depth understanding of technical aesthetics and create a new aesthetic field.This is the innovation and charm of digital art.Based on the theme lighting Festival design of the street public space node of the traditional Pedestrian Commercial District of Tanhualin in Wuhan,this paper carries out design practice and empirical research.The space integrity of street public space,the place spirit of street public open space nodes and the design and application of thematic new media art are fully studied.The study believes that urban streets and commercial space,public open space nodes of Street commercial roads,and the extensive consistency with the field environment and time environment of urban night travel life have brought great contributions to the application,dissemination and thematic promotion of new media art,enriching urban cultural life,and promoting urban economy and consumption vitality,The planned and preset light show and light festival activities in urban public space bring vitality to the urban public environment and improve people’s expectations of the urban public environment. |