Research On Image Communication Of Inner Mongolia In 21st Century Chinese Films

As the mass media with the most expressive image,film has become an important way of regional image communication.In this paper,Inner Mongolia-themed films created since the 21 st century and simply shot films in Inner Mongolia are taken as the research object,and the overall situation,characteristics and cultural value of their communication are summarized and sorted out.In this paper,content analysis,case analysis and data analysis are adopted to collect Inner Mongolia-themed films and simple scene-shooting films created since the21 st century,from which very representative works are selected for comprehensive analysis.This paper systematically summarizes the geographical features of Inner Mongolia in Chinese films,its image building and presentation methods,its communication modes in new media,traditional media and cinemas,and its cultural values.This paper is divided into four parts.The first part is the research of Inner Mongolia image communication theme,which mainly expounds the changes of Inner Mongolia’s ecological environment,the collision between modernity and tradition,the model of ethnic unity,the unyielding spirit of the border area and other themes presented in the 21 st century Chinese films.The second part discusses a series of images in 21 st century Chinese films.It includes the colorful and distinctive cultural image of Inner Mongolia,the simple,tenacious,loving and selfless Inner Mongolian people’s image,and the multiple ecological images of picturesque scenery,environmental deterioration and unpredictable weather.The third part is the study of the presentation mode of communication,including the topic selection,plot,shot and soundtrack of Mongolian films.The fourth part is the study of communication forms,and discusses the specific problems such as the unification of Inner Mongolia image communication subject,the centralization of communication platform and the homogenization of communication content in 21 st century Chinese films,which need to be improved in time.