Research On The Image Communication Strategy Of Native Film And Television Works In Guizhou In The New Century

For many years in the past,Guizhou’s image has been plagued by stereotypes such as "Emperor Pride," "Assaulting Donkeys and Poor People","No Heaven on Three Days,no Three Miles in the Earth,No Three Points in Silver".In recent years,the image of Guizhou has gradually changed from the construction of others to the self-expression.The regional cards such as "The beauty is more beautiful in the mountains,the beauty of the earth,the land of the gods in the land,and the drunk of beauty and Guizhou in Guizhou" have been brilliance.Guizhou contains a good film and television elemental gene.The audiovisual symbol used in film and television art reflects the creation environment of Guizhou’s unique culture(including material and spiritual).Since the beginning of the new century,Guizhou’s local film and television industry has continued to develop and created a large number of outstanding film and television works.It is telling the story of Guizhou(telling “good stories” and “telling good stories”),shaping the image of Guizhou,and spreading the brand culture of “colorful Guizhou”.The party played an important role and achieved certain results.This research uses literature research methods,text analysis methods,interview methods,questionnaire survey methods,and other related theories such as stereotypes,mimetical environments,and other related disciplines in communication science,imagery,and narratology.The overall analysis of local film and television works in Guizhou is also included in the specific analysis of cases such as “The Lady of Extravagance” and “Twenty-four Road Abduction”.The second chapter is mainly about the concept analysis and theoretical overview.It explains and defines the keyword image,regional image,and local film and television works in this paper.It also aims at the guiding theory image and 5Wpropagation model adopted in this paper.Overview.The third chapter begins with the connotation and evolution of the image of Guizhou,analyzes the mode and meaning of the regional image of the film and television culture,and summarizes the general situation of Guizhou’s local film and television works in the new century by summarizing the development of the local film and television industry in Guizhou and the types of local film and television works in Guizhou.Focusing on the image of “colorful Guizhou” in the local film and television works of the new century,the “primary”,“patina”,“red”,and “green” are refined through narrative perspectives such as national narratives,historical narratives,war narratives,ecological narratives,and multiple narratives."Colorful" and other "colorful Guizhou" images,and found that in the new century local film and television works in shaping the image of Guizhou,the historical value of the coexistence of the times,the mainstream narrative coexist with the edge of narrative,cultural self-confidence and cultural coexistence,stereotypes and identity crisis coexist Features.In addition to the analysis of the content,the fourth chapter analyzes the modes of communication from multiple aspects of communication science.The four-level communication subject headed by the creative team,the multi-layered communication channel based on the television network,and the two extremes at home and abroad.The dissemination of the audience,the local audience in the three levels of cognitive attitudes and behaviors of the communication effect of differences.And explore the problems that existed in it,and found that in the new century,local film and television works attach importance to political propaganda,light market demand,lack of storytelling abilities,and the quality of content remains to be improved.The media has poor communication and influence,ignoring the needs of the audience and the audience.It is narrow and lacks an evaluation system for the dissemination effect of film and television works.The fifth chapter analyzes the realistic conditions for the dissemination of the local film and television works in Guizhou,such as the advantages of rich film and television resources,backward economic and cultural disadvantages,the emerging wisdom integration situation,the advancement of information technology,and so on,so as to achieve cultural self-confidence and cultural identity.Several constructive opinions were given on the aspects of storytelling and mirroring,government responsibility and industry responsibility,promotion and platform game,business integration and image appreciation,communication effects and data evaluation.