A Study On Communication Of The Legend Of The White Snake In The English World From The Transmedia Perspective

Folklore contains rich cultural connotations and carries the cultural spirit and value of the times.As one of the folk legends,The Legend of the White Snake presents various narrative versions in the course of inheritance and development.In the development and evolution of communication media,The Legend of the White Snake has been communicated in various forms such as books,operas,and films,showing a trend of transmedia communication.At the same time,the story of the White Snake has been adapted and reshaped in different ways based on the characteristics of different media.The development of new media and the Internet has broadened the channels for the communication of folk culture.The storytelling and adaptation under the transmedia perspective enable overseas audiences to understand the connotation and meaning of Chinese culture from multidimensional perspectives.This thesis analyzes the transmutation of The Legend of the White Snake in the process of communication in the English world from the transmedia perspective and discusses how to provide reference values for overseas communication of folk culture with the help of transmedia storytelling and adaptation.With the change of times and the development of technology,The Legend of the White Snake has been translated and communicated overseas through various forms such as written text,stage performance,and digital imaging,presenting rich cultural resources and patterns in the transmedia practice.Through the combined analysis of the transmedia theory and The Legend of the White Snake,this thesis is designed to answer the following questions:(1)What kind of transmutation of the image shaping and storyline of The Legend of the White Snake has occurred in the transmedia communication of the English world?(2)What are the reasons for the transmutation of the narrative plot and media form of The Legend of the White Snake?(3)What references does the transmedia communication of The Legend of the White Snake provide for the overseas communication of folk culture?This thesis finds that the communication of The Legend of the White Snake in the English world has undergone the transformation of the transmedia forms such as from written text to stage performance,from stage performance to image presentation,presenting multiple communication channels and multidimensional narrative perspectives.The image shaping and plot construction in different media fields broaden the narrative space of The Legend of the White Snake so as to meet the aesthetic needs of different cultural audiences.In the reshaping and rewriting of The Legend of the White Snake,the transmutation of media forms and narrative plots develops in the direction of diversification.Different forms of expression,such as novels,operas,and films,combine different cultural contexts to inherit,develop and innovate the traditional storyline,while the changes and extensions in themes such as the good and evil of human nature and the writing of female consciousness also reflect the value tendencies in the context of the times.The adaptation and creation of The Legend of the White Snake constantly enrich the story connotation through the adjustment of the characters and plots and other aspects,and expand the narrative time and space through transmedia forms of communication,showing the dynamic vitality of folk culture.As a classic folk legend,The Legend of the White Snake has been communicated in the English world with ever-richer communication paths and has been interpreted in combination with different cultural contexts in cross-cultural communication,providing certain references for the overseas communication of folk culture.