Research On The Communication Of New Mainstream TV Plays In Youth Groups

In recent years,new mainstream TV dramas such as The Age of Awakening,The Situation of Mountains and Seas,The Great River,the Sweeping Storm and the Rebel shine on the screen,winning both praise and market,being widely loved and pursued by young audiences,and constantly stirring up hot discussions among young people.The funny emojis of The Age of Awakening spread widely on various social networking platforms.The "local style" of Mountain and Sea Situation continues to dominate the hot search list.New mainstream TV dramas such as The Great River,The Great River,The Merits,and the Rebel have even triggered a craze of binge-watching among young people,constantly seizing the attention resources of young people.Shaping and leading the life style and values of Generation Z youth group.This paper takes the communication of new mainstream TV plays among young people as the main research content,and makes an in-depth interpretation of the artistic creation,market communication and value impact of new mainstream TV plays from the aspects of communication content,communication mode and communication value.In addition,relevant theoretical knowledge and research methods of communication,art,culturology,sociology and other disciplines are used to comprehensively explore and analyze the reasons for the wide spread of new mainstream TV plays among young people,so as to explore the internal logic and rules of the new mainstream TV plays in the process of spreading to young people.This article mainly studies and discusses the communication of new mainstream TV plays in youth groups from the following parts:Chapter one mainly discusses the new mainstream TV drama as a new stage in the development of our main melody drama,from "main melody" to "new mainstream" development,and analyzes and organizes the concept connotation and development of "main melody",and on the basis of this,defines and concludes the concept and characteristics of the new mainstream TV drama.The second chapter mainly starts with the communication content of the new mainstream TV plays,analyzes and summarizes the "young state" aesthetic of the content coding of the new mainstream TV plays,discusses the new mainstream TV plays close to the cultural aesthetic and media consumption preference of the youth group of Generation Z,and presents the content production characteristics of light,type and network influence in the process of content production.This paper sums up the innovation points of new mainstream TV plays in content production.The third chapter mainly analyzes the interactive communication modes of new mainstream TV plays on social media platforms such as TV platforms,Internet long video platforms and short video platforms under the background of media convergence,and analyzes the communication strategies and marketing means adopted by new mainstream TV plays in the communication environment of media convergence.The fourth chapter evaluates and analyzes the influence of the new mainstream TV plays on the youth value from the perspective of the cultural communication value of the new mainstream TV plays,combined with the communication data of the new mainstream TV plays in social media and online communities and the consumption status of the young people.