Research On Visual Design Of Pastry Brand Under The New Chinese Styl

Against the backdrop of the revival of traditional Chinese culture,cultivating and accelerating the development of Chinese national brands to participate in global market competition and showcase China’s image has gained widespread consensus.Chinese pastries have a long history and profound cultural heritage,but due to various reasons,their development is relatively slow and there is still a lack of well-known brands with international influence.In order to enhance the competitiveness of pastry brands,it is urgent to study the visual design of pastry brands under the new Chinese style,and find the development path of new Chinese pastry brands.This topic defines the concepts of New Chinese style and Chinese pastry brands through literature research and data collection,establishes a framework for analyzing brand content and composition,and provides a theoretical basis for brand research.In addition,this topic focuses on the principles,methods,innovative methods,and driving factors of the new Chinese style in the design of Chinese pastry brands.Through analysis and research on the application of the new Chinese style in the visual design of Xiaoguo brand,the extraction of elements,integration of culture and value,reconstruction,innovation,and expression of design elements in brand visual design have been formed,The research results on the artistic presentation of design results provide necessary theoretical support for the visual design of new Chinese style pastry brands.During the research process,the Xiaoguo brand and products were also sorted out,and through qualitative and quantitative analysis,SWOT analysis,and other methods,a visual design strategy for the Yuxiaoguo brand and products was formed.Based on this,the Yuxiaoguo brand-"Luxiaogao" series products were designed,extending the application direction of the new Chinese style in pastry brands and providing new ideas for the content derivation of pastry brands.The visual design of the new Chinese style is based on the Chinese maternal culture,integrating international advanced design concepts in the design,making the design meet the aesthetic and functional needs of the public,increasing the public’s understanding of traditional culture,and creating conditions for the new Chinese pastry brand to go international.