The Application And Practice Of Portrait Photography In Cross-media Design

After the advent of digital technology,the digital tendency of portrait photography art has become more prominent.Its features such as abundant elements,intuitive information and objective record have deeply met the development needs of the age of picture reading.Portrait photography has achieved a deep integration with other art industries and emerging media under the bridge of digital technology.It has made a breakthrough in both early shooting and post-processing,and its visual expression shows a diversified development trend.Based on the development trend of social aesthetics and the internal needs of portrait photography,the author focuses on the application and practice of portrait photography in cross-media design.The main content of this paper focuses on three parts: the status quo of portrait photography in cross-media design,the artistic embodiment of portrait photography in cross-media design,and the creation practice and application of portrait photography in cross-media design.Based on the research on digital technology,visual expression,interactive experience,application mode,aesthetic law and application effect of portrait photography in cross-media design,the author obtains creative inspiration and technical support,and then selects four communication carriers,namely film and television short films,H5 interactive works,digital exhibition and installation art.This paper discusses the skill practice of portrait photography in cross-media design from 12 perspectives,including creation and expression techniques,light and shadow processing,digital animation technology,interactive atmosphere creation,picture tone selection,portrait element implantation,portrait composition and layout,indoor light application,post-technical processing,digital collage techniques,interactive scene setting,visual space extension,etc.And in the theoretical summary into personal practical experience and daily learning process of thinking.Cross-media art design can build a creative and virtual art context for portrait photography through creative synthesis,digital collage,virtual image and other digital technologies.It can be predicted that the technical changes brought by digital technology to portrait photography can make the creation idea of transmedia portrait photography more subjective,more diverse expression techniques,more personalized creation style,and more rich artistic language.