Research On The Application Of Portrait Photography Technology In Modern Graphic Advertisement Design

In the industry,there are different views on the relationship between portrait photography and graphic design.But the author believes that the two are inseparable.The principles used have a lot of compatibility.In the process of inclusion,this example proved to be applicable to both.Due to its high adaptability,this design style that combines portrait photography and print advertising has advanced exposure and communication,and has a good marketing awareness from the application and its audience.In the eyes of the public,portrait photography and graphic design are two independent systems.One belongs to photography and the other belongs to design.In the course classification of colleges and universities,they are also two independent disciplines.Defining graphic design from an academic point of view can be described as a process of combining images,words,and even symbols with aesthetic expressions on the premise of certain professionalism.Graphic design is a creative form that uses vision as a direct way of expression,accessories,light and shadow,and then expresses the creator’s emotions or portrait beauty through post-photo processing.The portrait photography mentioned in this article is mainly commercial portrait photography.Commercial portrait photography is currently the most popular form of commercial publicity.Although they are two artistic expressions that don’t seem to be related,they are actually not.The two are very closely related.In the initial stage of the rise of graphic design,there are cases of combining with portraits.In the current era of information fusion In the context,portrait photography is widely used in the creative process of graphic design,adding a sense of hierarchy to graphic design works.In fact,such application cases permeate every corner of our lives,such as celebrity endorsement labels affixed to beverage bottles,fashion magazine covers,movie posters that can be seen everywhere,new celebrity endorsements at the door of KFC,etc....The development of graphic design art also promotes the development of portrait photography,providing a broader soil for the economic value of portrait photography,and gradually forming a visual art system inseparable from graphic design for commercial portrait photography.