Design And Research On The Brand Image Of Yangjiabu Woodblock New Year Pictures

Weifang Yangjiabu woodblock New Year paintings are an important component of China’s excellent traditional culture and have now been listed as a national intangible cultural heritage.However,in recent years,influenced by the era of big data,various fast-paced and fashionable things have washed away people’s horizons.However,there is also a shortage of handmade craftsmen in Weifang Yangjiabu woodblock New Year paintings,with a single type of product form and no branding,which cannot be fully promoted and disseminated,This urgently requires the Yangjiabu woodblock New Year paintings in Weifang to keep up with the times while preserving their excellent cultural heritage,and present them in a new form and state to the public.The purpose of this article is to promote and protect the Yangjiabu woodblock New Year painting culture in Weifang,promote its sustainable and long-term development,and on this basis,improve the single form of Yangjiabu woodblock New Year painting.It is committed to creating the Yangjiabu brand image,forming brand tone,and better promoting and disseminating Yangjiabu woodblock New Year painting culture.The main research content is the analysis and research aimed at creating the brand image design of Yangjiabu woodblock New Year paintings,and targeted corresponding designs have been carried out.[Method] Through literature research,case analysis,field research,and comparative research,the brand image of Yangjiabu woodblock New Year paintings was analyzed horizontally and vertically at a deep level.The source and development of Yangjiabu woodblock New Year paintings were summarized and summarized.The unique artistic characteristics and visual language of Yangjiabu woodblock New Year paintings were compared with Tianjin Yangliu Youth Painting,Jiangsu Taohuawu New Year Painting,and Sichuan Mianzhu New Year Painting in terms of customs,colors,and structure,Color psychology,etc.,summarized and refined the visual language symbols of Yangjiabu New Year pictures themselves,and analyzed and refined them from the three aspects of gods,landscapes,flowers and birds,and beautiful children,so as to find the inspiration and source of brand creation.[Conclusion] In order to reflect traditional Chinese cultural forms,we aim to create a natural,relaxed,and pioneering "Creating Intangible Cultural Heritage Yangjiabu" brand with the theme of "Creating Intangible Cultural Heritage Yangjiabu" and "Creating Intangible Cultural Heritage Yangjiabu".We will activate the Yangjiabu woodblock New Year painting brand design by using the visual characteristics of the elements themselves and modern strong colors to create new visual elements,form a new form of painting style,and create "Receiving Wealth and Welcoming Peace" New Year picture illustrations.[Meaning] Integrate New Year paintings into daily life,spread "new" culture with new trends,create cultural and creative products,promote the brand "Creating Intangible Cultural Heritage Yangjiabu",and display specific applications.