Research On Brand Image Design Of Yangjiabu Woodblock Prints

Under the dual background of the national policy of supporting the living inheritance of intangible cultural heritage and the development needs of Yangjiabu woodblock print branding,it is necessary to study the brand image design of Yangjiabu woodblock new year painting.At the same time,the research on the brand image design of Yangjiabu woodblock New Year painting is conducive to driving the innovative development of Yangjiabu woodblock New Year painting brand,helping Yangjiabu woodblock New Year painting brand to expand market competitiveness,enhancing the added value of Yangjiabu woodblock New Year painting brand,and broadening the promotion channels of Yangjiabu template New Year painting brand.From the perspective of design,this study sorts out the inheritance and protection of traditional handicraft brands,the innovative inheritance and development of Yangjiabu woodblock prints and other woodblock new year paintings and the current status of existence through the literature research method,and finds that the existing research has less research content on the brand image design of Yangjiabu woodblock prints.The brand image and brand promotion status of Yangjiabu woodblock prints,Mianzhu woodblock prints and Zhuxian Town woodblock prints are analyzed by comparative analysis method.Finally,through the field investigation method,questionnaire research method and other methods to study the brand design strategy and method of Yangjiabu woodblock new year painting,through SWOT analysis,summarize the brand design strategy and method of Yangjiabu woodblock painting,mainly including highlighting brand characteristics,accurate brand positioning,enhancing brand awareness three strategies,and showing brand attributes,highlighting brand connotation,building brand atmosphere three methods,the brand advantages and disadvantages,opportunities and challenges of a complete and systematic grasp and summary,It provides a more practical design basis for the shaping of the brand image of Yangjiabu woodblock prints.Based on the perspective of design and communication,a variety of research methods were summarized and integrated,and a comprehensive and systematic analysis and study of the brand image design of Yangjiabu woodblock new year painting was completed,and the brand image design results of Yangjiabu woodblock new year painting were finally obtained,and the brand image design purpose of Yangjiabu woodblock new year painting was achieved.