Pingyang Woodblock Print In The Context Of Intangible Cultural Heritage Activation Applied Research On Illustration Design

With the changes of the times and the development of society,more people began to pay attention to the direction of intangible cultural heritage,Pingyang woodblock prints as a unique art style in China,has a long history,Pingyang woodblock prints appeared earlier than other Chinese New Year paintings.In the Han Dynasty,there was already then,so in what social context did Pingyang woodblock prints become the earliest annual paintings in China;How do we inherit traditional cultural skills while unifying memory and innovation?How to use modern technology and artistic techniques to return to people’s vision.China’s illustration design is influenced by foreign illustration design,the style is chaotic,lack of national characteristics,lack of independent innovation,there is still a certain distance from the design level of international illustration,whether China’s illustration design can have its own characteristics is a huge test for the Chinese nation.The advent of the information age,the trend of cultural diversification,and the development of digital media have put forward harsh requirements for the survival and development of Binh Duong woodblock prints and illustration designs.In the context of intangible cultural heritage activation,the analysis and research of Pingyang woodblock prints and illustration designs are analyzed,and through the inheritance of Pingyang woodblock prints in the form of illustration design under the background of intangible cultural heritage activation,Pingyang woodblock prints are alive in the contemporary era,return to the public’s perspective,and integrate into modern life,so that China’s illustration design is rich in Chinese national characteristics,tradition and modernity are combined,and the two complement each other and develop together.This paper first mainly summarizes the Pingyang woodblock prints,analyzes and summarizes them from the origin and development,subject content,and artistic characteristics,and then puts forward the problems of Pingyang woodblock prints by analyzing the current situation,introduces the design direction of activation,puts forward the discussion of the content and form of the concept of intangible cultural heritage activation and illustration design,and continues the design thinking and cultural connotation of Pingyang woodblock prints into illustration design,inherits and promotes Pingyang woodblock prints,and injects design sources into illustration design.Secondly,the theoretical analysis and induction of the subject content,modeling language,graphic elements,color vision,composition form,etc.of Pingyang woodblock prints and illustration designs are analyzed,which lays a theoretical foundation for the commonality between Pingyang woodblock prints and illustration designs,takes the functional harmony and visual language between the two as the starting point,and uses illustration design as a carrier to activate and inherit the art of Pingyang woodblock prints under the background of intangible cultural heritage activation.Finally,the activation practice part of design mainly integrates the above theories for design practice.not only meet the actual needs of the public but also carry forward traditional culture.