Research On Tourism Performance Communication Of Intangible Cultural Heritage Of Tumet Right Banner "Errentai" From The Interaction Ritual Chain Theory

"Insist on using literature to shape tourism,use tourism to complement literature,and promote the in-depth integration of culture and tourism" is the requirement of the report of the 20 th CPC National Congress.It is a major decision made by the Party and the government to promote the synchronous development of cultural tourism and the cultural tourism industry from the strategic overall height.As a national intangible cultural heritage,"Errentai" in Tumet Right Banner of Baotou City has a certain influence in the local and surrounding areas.At the same time,it is performed in the major tourism festivals of Tumet Right Banner.In this paper,the national intangible cultural heritage "Errentai" of Tumet Right Banner in Baotou City is taken as the main research object.Based on the interaction ritual chain theory and the Propagation of Ritual Views theory,four research methods,including literature analysis,participant observation,interview and network text content analysis,are adopted.Based on the empirical analysis of the interaction ceremony of participants in the tourism performance of the intangible cultural heritage "Errentai" in Tumet Right Banner,the process,results and influencing factors of the interaction ceremony(Communication)are analyzed,and suggestions on the Communication,protection and Tourism development of the intangible cultural heritage of Tumet Right Banner "Errentai" are put forward.By capturing the video comment text with the keyword of "Errentai in Tumet Right Banner" in Douyin through octopus harvester,data processing is carried out through ROSTCM6,and the interactive ceremony(transmission)process and results of "Errentai" performance are obtained.Through online data collection,field observation and interview,this paper studies the status and classification of the tourism performance of the intangible cultural heritage "Errentai" in Tumet Right Banner,as well as the process(communication process)and result(communication effect)of the interactive ceremony,and concludes that the tourism performance of "Errentai" in Tumet Right Banner can be divided into two types: high degree participation type and low degree participation type.Interactive results are produced in the process of the interactive ceremony,forming the communication effect.It can be concluded that the process of the interactive ceremony of the participants of "Errentai" tourism performance can be divided into three stages: the creation of the situation of "Errentai" tourism performance,the initiation of the interactive ceremony of " Errentai " tourism performance,and the formation of the results of the interactive ceremony of " Errentai ".Finally,by comparing the differences between the " Errentai " performance in Douyin and the " Errentai " tourism performance with high participation and low participation,combined with interviews with potential audiences,the factors affecting the communication of " Errentai " tourism performance in Tumet Right Banner are obtained,including participants,communication mode,communication content and communication environment.Conclusions are drawn through the research,which is expected to provide a basis for the development of tourism performance in Tumet Right Banner,and also provide new ideas for the research on the dissemination of intangible cultural heritage by tourism,(from the interaction ritual chain theory)and supplement the research on the impact of tourism on intangible cultural heritage.(In terms of communication)...