Research On The Construction Of The Centralized Funds Management System Of C Film And Television Company

With the enrichment of material life and the rapid development of new media technologies on the Internet,the people’s differential needs for spiritual culture have directly promoted the development of the cultural industry.At the same time,the state has successively introduced many favorable policies to increase the flow of funds in the market and promote the modernization of the market.In the cultural industry,capital is more inclined to the film and television market.Therefore,this industry has ushered in a wave of crossindustry mergers and acquisitions.More and more film and television companies have begun to improve their own market competitiveness through diversified management strategies.For an enterprise group,whether it is daily production and operation or the expansion of business scope and scale,ample capital flow is a necessary condition.In recent years,our country’s economic development has slowed down.Under the pressure of economic downturn,film and television enterprise groups have adopted a production and operation model of borrowing money while they are expanding continuously.Although a large amount of borrowing has helped film and television companies obtain more operating funds in the short term,it is not in line with the financing strategy of the company’s long-term development,and aggravates the financial risks of the company.At the same time,due to insufficient attention paid to the business integration of subsidiaries,the internal fund management of enterprise groups is scattered,and the problem of fund management in the film and television industry has become increasingly prominent.In this regard,this paper recommends that film and television companies use intensive fund management models,such as the "cash pool" model,to find a way out for asymmetry and lack of information in the business team,as well as fundraising issues.In the existing theoretical research,there are few researches on how the cash pool can be effectively implemented in the film and television enterprise group.In practice,film and television enterprise groups that use cash pools for fund management are also relatively rare.Based on these two points,this article discusses how to build a cash pool for film and television enterprise groups to build a centralized capital management system.This paper studies the fund management of C Film and Television Company and its subsidiaries.First,this article discusses the fact that the financial management level of the film and television industry is difficult to meet its modern transformation needs,and sorts out relevant documents and concepts.Secondly,combined with the industry characteristics of high investment and high debt of film and television companies,the reasons for choosing C Film and Television Company as the case company and the company profile of C Film and Television Company are explained.The company’s fund management status is analyzed,and the problems of C Film and Television Company’s fund management are explored.Finally,starting from the cash pool model,the article makes a preliminary idea for the construction of the centralized capital management system of C Film and Television Company.This article believes that the centralized management of funds of C Film and Television Company mainly has the following problems: bank accounts are too scattered,the management workload is large;the capital flow is tight,and the debt repayment risk is high;the degree of fund integration is low;investment activities are contrary to the corporate development strategy And the structure of fund management personnel is poor.Therefore,this article proposes ideas for C Film and Television Company to use the cash pool model to build a centralized fund management system from the aspects of bank account management,fund settlement and investment and financing management.At the same time,this article also proposes safeguards for the successful use of cash pools by C Film and Television from aspects of financial staff construction,risk prevention and control system,and enterprise information construction.This article hopes to put forward a new and practical management idea for the centralized management of funds of film and television enterprise groups.