Research On Evaluation Method Of Film And Television Enterprise Value Based On Large Data

In recent years,with the needs of social and economic development,the state and various regions have introduced a number of policies to promote the development of cultural industries.The film and television industry has become the most important part of the cultural industry and main supporteditem of the country.At the same time,the economic activities such like mergers and acquisitions,reorganization,listing and financing of film and television enterprises are increasing day by day,and the objective,fairness and rationality of the evaluation of film and television enterprises are concerned by theory and practice fieldof asset evaluation.The assets of film and television enterprises are mainly composed of intangible assets.Less physical assets,unique profit model and uncertain value of film and television products,which makes the identification of intangible assets and the forecast of operating income become the difficulties in the evaluation of film and television enterprises.At present,the Income approach is the main method for the value evaluation of film and television enterprises,in which the forecasted operating income are simply based on forecasted operating costs and historical average cost profit margins.But in the big data era,how to use the relevant data mining and analysis to make a reasonable operating income forecast is our new challenge.Firstly,this paper statistically analyzes the evaluation methods of public disclosed film and television enterprise value assessment.The income approach,market approach,asset-based approach are still the main methods used in the evaluation of film and television companies,and the income approach is often used as the final assessment results;Secondly,this paper analyzes the profit model and characteristics of the film and television enterprises such as predominant intangible assets,high risk,fast value attenuation,indeterminate assets value and earnings period.And analyzes the internal and external factors such as the level of performance,the popularity of the actors,the quality of the script,the production cost,the economic environment,the industrial policy,the broadcasting platform and the marketing propaganda.Then,according to the age,the director,the actor,the script,the investment cost five influencing factors use the large data based analysis method to establish the TV drama broadcast right income forecasting model.Finally,this paper compares the case which uses the current operating income forecasting method for the value evaluation with the case which uses the big data income forecast model for evaluation to analyze the advantage and disadvantage of this two methods.