A Report On The E-C Translation Of China Baijiu Sector UBS Evidence Lab Inside: Is There Upside After The Re-rating? (Excerpt)

Chinese baijiu has entered the western market since Nixon’s visit to China in 1970s.In recent years,with the deep exchange and integration of world cultures,Chinese baijiu has entered the overseas market and became a symbol of Chinese culture.Under this situation,Chinese Baijiu sector has also accelerated its overseas layout and continuously promoted Chinese culture.At this time,the overall evaluation of baijiu sector has become an indispensable task when making investment decisions.The report on Chinese baijiu sector compiled by UBS Securities Co.,Ltd.focused on the global baijiu market,comprehensively analyzed the current development of China baijiu sector,and became a useful reference for investors.In order to serve Chinese investors well,report’s translation became an inevitable task.Based on the report China Baijiu Sector UBS Evidence Lab inside:is there upside after the re-rating?,this translation practice report concluded translation problems and classified them with CEA framework,hence summed up experience from it.It is found that,due to the characteristics of ST,the problems in this translation practice can be classified into three categories:searching professional knowledge,analyzing the ST,and adjusting the expression mode.In the revision of TT,based on the principle of concrete analysis of specific problems,the contents in ST were restated according to the similar expression in target languages.In the process of writing this translation report,based on the CEA framework,the key issues and difficulties in translation practice were divided into three categories:comprehension,expression and adaptation.By comparing the draft and the final work,the translation concepts were explained and TT were analyzed.The translation report reviewed the translation process of Chinese baijiu sector report,and analyzed the difficulties which are related to the domain knowledge of baijiu and information about economy and trade.Thus,the translation report may provide reference for the translation of sector report,and has a reference value for alcohol translation as well as economic and trade translation.