Research On Co-Experience Design Of Mobile Reading From The Perspective Of Interaction Ritual Chains

As a unique behavior of human beings,reading is essentially a social activity.By reading the text,pictures and other information in the book,readers understand the ideas or patterns that the author wants to convey,and after filtering,absorbing and reintegrating,they build a more complete outlook on life,values and worldview.This process is a two-way communication process between the reader’s mind and the author’s.With the rapid development of new media technology and social media,a new mode of social reading has emerged,which emphasizes user content generation,interaction and sharing of content,and provides the possibility of expanding the dialogue in the mind to the outside world.This has prompted mobile reading to move from private space to public space,and the interactive and social nature of mobile reading has gradually been highlighted.In the field of design,the object of design attention has also shifted from individuals to groups,and then to the construction of a community of shared future,showing a new trend from focusing on individual user experience to focusing on group shared experience in social scenarios.The theory of interaction ritual chains studies how people interact,generate emotional connections,and finally form group unity in the same social scene,which is consistent with the application scenarios and research content of shared experience.Based on this,this project attempts to introduce the theory of interaction ritual chains into experience design,summarizes the common experience element model,applies it to mobile reading,and proposes a design strategy model for mobile reading common experience.On the basis of summarizing the theory of interaction ritual chains,common experience and experience design theory,and related research on mobile reading platforms,this topic first deconstructs and analyzes typical interactive ritual cases,combines the theoretical model of interaction ritual chains and the EEI model of experience design,A model of co-experience elements is proposed,and the thinking transition from "one experience" to co-experience is summarized.Secondly,the interaction ritual chains is introduced into mobile reading,and the needs and pain points,psychological and behavioral patterns of users in the mobile reading process are obtained through quantitative and qualitative research.Thirdly,through the analysis of the mobile reading process,the mobile reading experience is divided into five stages,namely,the stage of awakening of interactive awareness,the stage of social interaction exploration,the stage of short-term emotional formation,the stage of emotional energy accumulation,and the stage of reading community.On the basis of feature research,analyze the key points of experience design that affect the process of interactive rituals in the reading community.Finally,combined with the research conclusions and previous theoretical analysis,a common experience design strategy model for the mobile reading platform is constructed.This topic studies the common experience design of mobile reading from the perspective of the interaction ritual chains.It is expected to build a common experience design strategy model through theoretical research,qualitative and quantitative research and analysis,and provide theoretical reference for design practices related to mobile reading platforms.Expand and supplement the content of the common experience part.