IP cultural and creative products of urban culture are a kind of derivative products under the background of blind box boom.This kind of blind box IP product is developed based on the specific conditions of urban culture in order to meet people’s growing demand for spiritual and cultural consumption,and is also an important part of urban cultural and creative development.IP in the context of urban culture is composed of three elements: urban cultural IP,blind-box pop-up stores and blind-box products,and interconnection is indispensable.With the increasing speed of urbanization in China,the progress of urban civilization has become the core requirement of the development of urbanization in China.The formation of urban culture is closely related to the inner deposits and external morphological characteristics of the city,and the historical civilization is the spiritual source of the city.The city is no longer a cold steel jungle,but a collection of temperature and spirituality.As a compound public space,"pop-up shop" is an interesting,temporary and progressive commercial space.Under the background of the research,this topic will be urban culture deep blind box of IP design research and derivatives,and carries on the refined culture of wuhan city,through the way of blind box of IP visual image rendering,with "stroll GAI" brand system design throughout the city cultural blind box of IP and flash display space,innovative mining of wuhan urban cultural image of IP,And highlight the humanistic interest of Wuhan urban culture.Based on the concept of urban culture,how to build a flash space of blind box IP in line with the brand of "GAI" is the focus of this paper.To explore the display of blind box IP culture in the aspects of functional partition,behavioral movement line and color collocation of the pop-up space,and to design a pop-up exhibition space with immersive interactive experience with the systematic design index of the brand "Stroll GAI".The pop-up space display is used as the carrier for publicity,so as to guide the public’s cognition of blind box IP culture,so as to achieve the purpose of spreading urban culture and improving urban cultural influence. |