| Henan Satellite TV launched the "Chinese Festival" series of programs in early 2021,which takes the excellent traditional Chinese culture as the carrier,innovates artistic expressions,makes the excellent traditional Chinese culture shine with a new charm,promotes the creative transformation and innovative development of traditional culture,and has become an important model for Chinese excellent traditional culture TV programs in recent years.This paper takes the theoretical knowledge of radio and television art,semiotics,reception aesthetics and other theoretical knowledge as research support,analyzes and sorts out the program in detail,aiming to study how the "Chinese Festival" series of programs artistically presents traditional culture in the program and how to realize the innovative operation of the program.At the content level,the "Chinese Festival" series of programs adheres to the foundation of the Central Plains culture,combines the spirit of the times and contemporary values,comprehensively displays the cultural heritage and cultural traditions of the Chinese nation,and completes the continuation of the connotation of Chinese civilization by cross-integrating tradition and fashion.The program creates a three-dimensional artistic presentation form for traditional cultural content,uses digital technology to carry out unique image design,breaks through the stylized mode of traditional TV evenings,and completes the artistic presentation of turning static into motion,combining virtual and real,and spanning time and space with drama and inter textual narrative,so that the expression of traditional culture is both aesthetic and interesting.On this basis,the program uses a variety of physical symbols to jointly restore cultural history,construct historical situations,and embody the spirit of the times,so that the audience can deeply understand the connotation of Chinese culture in the extension and transformation of the meaning of cultural symbols.The program completes the aesthetic expectations of the audience by constructing a sense of presence,establishes a "vision integration" with the audience with the program as the text,condenses the national cultural identity,and thus arouses emotional resonance.Finally,the "Chinese Festival" series of programs innovates the operation mode in the way of multi-platform linkage,fragmented communication,and audience creation,and forms the industrialization operation path of the program by building IP,cultural and tourism integration,etc.,and the success of the program has reversely driven the brand cultivation of Henan Satellite TV,thus achieving a win-win situation of social and economic benefits. |
