A Study On The Path Of Constructing Collective Memory Of Traditional Culture Through The Series "Chinese Festivals"

Culture is the sum of all material and spiritual products created by human beings.Traditional culture is a culture with a stable form that has been formed and preserved in the nation during the long-term historical development.The psychological manifestation of the inheritance of traditional culture is actually the inheritance of memory.This memory is not the memory of an individual,but a collective memory.It is the strong support of a country and a nation.The current process of the great rejuvenation of the Chinese nation and the cultural environment in which multiple cultures coexist are the background for the inheritance and development of traditional Chinese culture in the new era.Provided technical support.The inheritance and development of traditional cultural collective memory rely on media,and cultural programs have become an important carrier of traditional cultural collective memory inheritance.In this context,the series "Chinese Festivals",created by Henan Radio and Television,has quickly stood out among the many traditional cultural programmes,and has been loved by audiences at home and abroad,and has been taken by the State Administration of Radio,Film and Television as a "typical case of cultural inheritance in the new era".It has attracted the attention of academics.This study is based on the theory of collective memory and takes the series "Chinese Festivals" as the object of study,analysing its path of constructing the collective memory of traditional culture and summarising its insights,with a view to providing reference for the creation of other cultural programmes.The construction path mainly includes three stages.Firstly,through creating a sense of presence in space,using symbols to activate potential memory,and using rituals to trigger emotional resonance,etc.,to arouse the audience’s collective memory of traditional culture;Cultural fusion,modern extension of meaning,and modern narration in narrative add new memory content,integrate ancient and modern Chinese and foreign,promote cultural renewal,and realize modern writing of collective memory of traditional Chinese culture;finally,through the repetition of memory and the audience’s body Practice deepens the memory of the audience and realizes the continuation of the collective memory of Chinese traditional culture.Its point-to-surface planning,combined with ancient and modern Chinese and foreign content construction,rejuvenated audio-visual and communication,and audience active participation performance and communication strategies can provide reference for other cultural programs to build audiences’ collective memory of traditional culture and spread traditional culture.