Research On The Ethical Risks And Countermeasures Of "Information Cocoon Room"

Nowadays,with the rapid development of network technology and the explosive growth of daily information,The way people get information is becoming more and more convenient."Information cocoon room" gradually appeared in the public view,people began to feel uneasy about the ethical risk brought by "information cocoon room".This paper adopts literature research method,systematic analysis method and inductive summary method to carry on the research.Firstly,through summarizing the research results of "information cocoon room" at home and abroad,it expounds the emergence,development and related concepts of "information cocoon room".Secondly,on the basis of the definition of "information cocoon room",it summarizes the three characteristics of "information cocoon room" : it has its own limitations,has a certain degree of autonomy,has the characteristics of more emotional resonance.On this basis,we need to dialectically view the "information cocoon room" effect,its positive effects are mainly reflected in the following points: interest cultivation efficiency,stability;Mainstream media public opinion guidance is controllable;Stabilize the relationship between audiences and social media.The development of network technology has created convenience for us to quickly obtain target information,but it is just like the two sides of the coin,and may induce us to create a closed information space in the invisible.A series of problems brought by "information cocoon room" can be analyzed from two perspectives,namely,the subject risk of ethical responsibility and the social risk of ethical responsibility.The main risk of ethical responsibility is the risk of individual privacy right transfer.Risk of loss of human equality;Risk of human autonomy transfer.Social risk of ethical responsibility is mainly manifested as group polarization risk and social stickiness reduction risk.Then according to these ethical risks,causes are analyzed from three perspectives: cognitive reasons,technical reasons and social reasons.The cognitive reasons include selective contact psychology and group convergence psychology;the technical reasons include the neglect of individual complexity mechanism by recommendation and search technology and the filtering mechanism by algorithmic recommendation technology;the social reasons include the bottomless pursuit of economic benefits by Internet media platforms and the lack of communication in social relation grid.Finally,the author thinks about the prevention of ethical risk and its causes.According to different implementation subjects,one is their own level of strategy,to keep alert and rational thinking,expand the channels of receiving information,break away from the dependence on media;Second,the strategy of technology and application should be constructed to guide the main body to think deeply,the production and dissemination of public information,and improve the correction technology.The third is the strategy at the level of social system and norms.Literacy education should be promoted,institutional measures should be established,platform responsibilities should be clarified,humanized recommendation should be developed,voice should be upheld,and mainstream values should be condensed.