Research On The Brand Image Building Of Beautiful Countryside Based On Visual Communication Design

Under the call of the Central Committee of the Communist Party of China,rural construction should be considered from the perspective of “rural beauty,human beauty,and sustainable beauty”,and should be analyzed comprehensively from the perspectives of their respective humanities,industrial resources,local characteristics,population demand structure,regional positioning,etc.,with a devout heart,to shape a truly beautiful rural brand image.Sanhe Town,Huai’an City,is located in the southern part of Hongze District,Huai’an City.It is one of the best places in northern Jiangsu Province with abundant resources and a gathering of people.It is using the beautiful rural construction road of “countryside becoming a garden,community becoming a scenic area” to create a livable environment of “clear water,green banks,blue sky,blue soil,and pure scenery”.In the process of building a beautiful rural brand in Sanhe Town,Huai’an City,in order to enhance the competitiveness of the beautiful rural brand,efforts have been made to use visual communication design to package the brand image of Sanhe Town,Huai’an City.From multi-dimensional and systematic perspectives such as brand VI design,IP image design,promotional poster design,product packaging design,promotional wall painting design,cultural and creative peripheral design,we aim to shape the image of a beautiful rural brand,By enhancing market competitiveness,the brand of Sanhe Town in Huai’an City can be widely disseminated.Based on this background,this article conducts research on the shaping of the beautiful rural brand image based on visual communication design.Based on visual communication design and the construction of the beautiful rural brand,it clarifies the concept and characteristics of visual communication design,the application fields of visual communication design,and the necessity and feasibility of integrating visual communication design with the beautiful rural brand;At the same time,while affirming the effectiveness of the construction of beautiful rural areas in Sanhe Town,Huai’an City,we conducted on-site research and analysis on the current needs of the brand in Sanhe Town,Huai’an City,attempting to provide design methods for the construction of the beautiful rural brand in Sanhe Town,Huai’an City,and establish a brand design strategy for Sanhe Town,Huai’an City.Based on the above analysis,starting from multiple perspectives such as brand VI design,IP image design,promotional poster design,product packaging design,and promotional wall painting design,the brand image of Sanhe Town in Huai’an City is designed to practice effective strategies for shaping the beautiful rural brand image.Through brand image design,Sanhe Town in Huai’an City is better displayed,and efforts are made to ensure that it maintains an advantageous position in market competition,It can better build and disseminate the brand image of Sanhe Town in Huai’an City.