Creative Design And Research On Visual Image Of Jiangxi Red Culture

On August 1,1927,a gunshot fired on the wall of Nanchang,where the first independently led people's army of the Communist Party of China was born,and thus the brilliant deeds of revolutionary ancestors and numerous revolutionary sites were firmly rooted in Jiangxi.Nanchang August 1st Memorial Hall is the one of revolutionary sites.it shoulders the mission of transmitting red culture via collection,display and education,and create unique favorable conditions for Jiangxi to develop red tourism by using red cultural heritage.expands its influence.From field survey,it is not difficult to find that,in addition to holding the unique revolutionary deeds and articles,Nanchang August 1st Memorial Hall fails to be different from others revolutionary sites due to non-significant visual image,low identifiability,and the lack of transmission routes,which leads to insufficient publicity and other problems.The appearance of these problems directly affects the image of Nanchang August 1st Memorial Hall and hinders its development.In order to meet cognition of red cultural tourism,inherits and develops Jiangxi's red culture,Nanchang August 1st Memorial Hall needs to take a brand-new visual image as the primary starting point,and carry out a comprehensive design focusing on three criteria:discrimination,regionality and innovation.This paper will take Nanchang August 1st Memorial Hall as an example to study its existing visual image,analyze its advantages and disadvantages,and put forward innovative solutions.Under the certain design principle,this article will take the innovative visual image design as the carrier,red cultural elements as the creative point,Nanchang August 1st Memorial Hall as the exhibition site to inherits and develops Jiangxi's red culture,while also enhancing the positive influence of Jiangxi Province.