Investigation And Research On The Linguistic Landscape Of Shihezi City

Shihezi city,known as “The First City of Army Reclamation in the People’s Republic of China”,is located along the “Silk-road Economic Belt”.Its special regional location and unique history and culture have created the distinctive linguistic landscape of this city.This study describes and records the linguistic landscape of Shihezi city by means of field investigation,quantitative analysis,interview survey and other methods,and then uses place semiotics and language service theory to analyze deeply the features of the city’s linguistic landscape and its language service status,aiming at exploring the development problems faced by the city linguistic landscape service construction.Based on the problems,this thesis designs some operational suggestions to help Shihezi city’s linguistic landscape service to go forward to a higher level.The analysis of linguistic landscape features in Shihezi city mainly includes three levels: The first is in the sign code use,the official sign uses Chinese,English,Uygur,Russian 4 kinds of code,and private signs use Chinese,English,Uygur,Swedish 4 kinds of code.Although the use of codes is more complex,Chinese occupies an absolutely dominant position,forming a multi-unification pattern of codes.Secondly,in the sign inscription aspect,official signs and private signs are different.The former usually chooses durable metal,synthetic plastic and other materials,with simple background design and solemn boldface and Song typeface,showing a strong unity and regularity;The latter is complex material selection,flexible font,changing background,showing higher freedom and liveliness.Finally,in terms of the placement of signs,official signs and private signs are more consistent.Both adopt the decontextualized and situated emplacement,rather than transgressive emplacement.The formation of the multi-unification features of the linguistic landscape in Shihezi city is mainly influenced by four factors: first,the population structure of the immigrant city and the demand for a unified code of communication in multi-ethnic areas;Second,the influence of language policy and private power competition on the way of inscription and placement;Third,the pursuit of commercial interests and recognition of Chinese culture to the dominant code selection guidance;Fourth,the profound influence of the unique culture of the Xinjiang Production and Construction Corps(XPCC)on the presentation of signs and the internal logic.XPCC culture is the soul of Shihezi city.Red linguistic landscape is an important part of Shihezi linguistic landscape.Therefore,this study specially selected four places with dense red linguistic landscape in Shihezi for sampling analysis,and found that through the comprehensive application of the code,inscription and information technology of the linguistic landscape,a bright red cultural atmosphere can be created and the quality of the XPCC culture publicity can be improved.The ultimate aim of optimizing the construction of urban linguistic landscape is to provide quality language services for citizens and tourists.Through random interviews with Shihezi citizens and tourists,it is found that there are shortcomings in the linguistic landscape service of Shihezi city in terms of code,science and technology,culture,management and feedback.Finally,this thesis puts forward the solutions that should clarify the subject consciousness of language service,refine the use of sign codes,improve the technology level of linguistic landscape service,highlight the cultural characteristics of the XPCC,strengthen the management of linguistic landscape,and improve the feedback mechanism of language service.