Research On The Influence Of Chinese Internet Xianxia Fiction Novels

In recent years,under the environment of global cultural exchange and interaction,online novels have gradually become an important carrier of cross-cultural communication.It has set off a wave of Chinese online literature fever all over the world and has become an important force in the "going out" of Chinese culture.In particular,online novels with themes such as fantasy and immortal Xia are loved by overseas readers.This will open a new process of overseas dissemination of Chinese online literature.Therefore,it is particularly important to explore the influence of network novels on the external communication.As an integral part of network literature,network Xianxia novels have a unique plot and the construction of cultural system.Based on Wuxiaworld platform and from the perspective of communication,this paper studies the external communication influence of Chinese online Xianxia novels.The purpose is to describe the real situation of the external communication of Chinese online Xianxia novels,find out the problems existing in its communication,and put forward corresponding countermeasures and suggestions.The paper is mainly composed of the following three parts.First,construct the overall evaluation system of the external communication influence of Xianxia novels.The whole evaluation system is divided into two parts:first,when Xianxia novels are spread on Wuxiaworld website,make an empirical analysis on the objectively presented data of their communication behavior,take 12 Xianxia stories on Wuxiaworld platform as samples,and use the principal component analysis method to statistically analyze the communication data of Xianxia novels,including the evaluation scores of novels,the number of chapters,the number of comments Comment on the number of likes and steps,get the weight of each statistical index,and get the comprehensive score model of communication influence.It is found that different indicators have different effects on communication influence,and their interactive behavior should be increased;Second,in the process of the spread of Xianxia novels in Wuxiaworld,the research on the subjective views of the audience caused by their communication behavior,the text analysis of the comments of the audience under the novel chapters,the understanding of the focus of the audience,and the questionnaire to the audience to outline the user portrait,so as to obtain the audience’s cognition,feedback and evaluation of Xianxia novels.Second,it makes an in-depth discussion on the problems existing in the external communication influence of Xianxia novels.The problems are mainly reflected in the communication mode and content quality:first,the communication mode of Wuxiaworld website is relatively backward,and the lack of effective interaction with readers leads to the low willingness of users to pay.Second,due to domestic copyright restrictions,there are too few books to choose to read on the website.In addition,the quality of the translated novels is poor.The translation link often weakens the original meaning of the original text,resulting in distortion of the original meaning and cultural discount.The homogenization of the plot of Xianxia novels is too strict,which reduces the readers’ reading interest and reduces the communication power.Thirdly,the paper puts forward the countermeasures to optimize the external communication influence of Chinese online immortal Xia novels.Firstly,starting from the communication subject:improve the website communication mode and enhance the website attraction;Then start from the dissemination content:with the help of AI translation technology,establish a shared proper noun database and reviewer check system to ensure the translation level,and the website cooperates with the copyright owner to introduce more fairy Xia novels;Finally,starting from the communication object:take the audience as the center,establish an interactive community,carry out IP operation on Xianxia novels,and enhance their influence at different levels.In view of the complexity of external communication,the communication data of Xianxia novels on Wuxiaworld website can not fully reflect the communication influence,which still needs more exploration.