Research On Illustration Design And Application Based On Kunming Regional Cultur

With the growing strength of China’s economy,globalization and diversification are the themes of today’s social development.In this development process,the development of cultural soft power is particularly important.The rapid development of the cultural tourism industry in recent years has provided the promotion of urban culture with A rare opportunity.As a mainstream design method,illustration,combined with the advantages of easy dissemination,eye-catching and strong interaction of new media,can combine unique regional cultural elements and visual images to better promote the inheritance and development of urban culture.Kunming is a city with a long history and profound cultural heritage.On January 7,2019,the sixth plenary meeting of the 11 th Kunming Committee of the Communist Party of China proposed to achieve new breakthroughs in improving the quality of the city and improve the image of the city.Kunming has a unique regional culture,which can enhance its attractiveness,influence and reputation.At present,Kunming proposes to build a regional international central city,and use its unique regional cultural characteristics to start the three major urban characteristics of "the world’s spring city of flowers","historical and cultural city" and "China’s health city",so as to establish a unique competitiveness and image for Kunming.The horn sounded.This paper first clarifies the related concepts of regional culture and urban illustration,sorts out the current research status of the two and related design cases,and clarifies the theoretical basis and design starting point of the paper research.The second is to apply regional culture to the design and research of Kunming city illustrations,and conduct on-the-spot investigations on Kunming’s representative culture,which is mainly divided into urban landmark buildings,food culture,historical culture,etc.This design is presented in the illustration style of hand-painted national trends,creating decorative and interesting artistic illustrations,integrating regional culture into the illustrations,and giving deeper meaning to the illustrations,so as to effectively spread the cultural characteristics of Kunming and promote the cultural tourism industry The development of Kunming conveys emotional value and spiritual connotation,and plays an active role in spreading regional culture and creating Kunming’s urban cultural business card.In addition,through the exploration of the connotation of Kunming’s regional culture,it clearly focuses on the flower symbol of Kunming,and uses it in the visual design language of Kunming city illustrations to create illustrations that are harmonious between humanities and nature and have connotations,so as to face the era of world diversity.Make our country’s traditional regional culture have a long history and carry forward.