The National Games Vision Research Evolution Of Graphic Design

The national games of the people's Republic of China("the national games")is the largest and highest level comprehensive games in China.Be held roughly every four years(except the second,third and seventh sessions).For the national Olympic strategy exercise new selection of elite competitive sports talent,is the epitome of the whole competitive sports.Show the national fitness,propaganda sports,establish the correct concept of sports,a good sense of fitness.Explore science and education and promote sports industry.To some extent,the national games have led the rapid development of sports industry in China.In its formation of sports concept,sports spirit,sports rules,through the logo,mascot,souvenir,poster,theme painting,building venues and other forms of design materialized into a series of biejutese visual arts banquet.The visual graphic design of the national games as an important part of the image of each national games,not only can play visual recognition role,but also improve the good impression of the national games,promote sports propaganda and promotion,and promote the development of national fitness;At the same time,the image propaganda for the city brings great potential benefits.The article is divided into six parts:the first chapter briefly describes the background and status,theoretical and practical significance of the evolution of visual graphic design of the national games,and the main ideas.The second chapter analyzes,discusses and summarizes the characteristics of visual graphic design of national games in different periods from the background of politics,economy,culture,urban geographical characteristics,aesthetic design characteristics.The third chapter analyzes the development of the international large-scale games from the design background,design concept and design style,and discusses the influence of the visual graphic design of the national games after the reform and opening up,summarizes the strategy of pluralistic national culture,so that the visual graphic design of the national games has Chinese characteristics,the development characteristics of China.The fourth chapter explores the development trend of visual graphic design of the future national games is based on regional national culture,embodies the pluralistic design of national image.The fifth chapter combines the urban characteristics of the 14th national games visual graphic design,put theory into practice.The sixth chapter summarizes the full view of the national image,the pluralistic design based on the regional national culture is the trend of visual graphic design in the future,and also the trend of visual communication design in the future.The research on the evolution of visual graphic design of national games is conducive to the self-repair and development of visual graphics design in China national games,and promote the theoretical research of visual graphic design in national sports field.At the same time,the national games as a good representative of oriental culture,eastern art,its visual graphic design is of great significance.