Entering the "Internet plus" era,with the wide application of new technologies such as big data,cloud computing,mobile Internet,etc.,archive data management and application are facing new opportunities and challenges.In recent years,the development and application of intangible cultural heritage archives have gradually received attention,but there is still a lack of in-depth thinking in development thinking,technical means,dissemination models,and other aspects.Based on the multi-disciplinary theories such as the reproduction of archival memory,intangible cultural heritage,and the history of science and technology,this paper takes the intangible cultural heritage archives of handicrafts as the starting point to explore new ideas,new paths,and new measures for the protection and development of intangible cultural heritage from the perspective of "Internet plus".This paper focuses on the opportunities and difficulties of reproduction of intangible cultural heritage archives memory in the era of "Internet plus",and tries to use multidisciplinary theory to analyze it from multiple perspectives.On the one hand,through sorting out and analyzing the reproduction theory of archival memory,the necessity and feasibility of combining digital technology with the development of archival memory are clarified;On the other hand,through an empirical analysis of the development model of intangible cultural heritage archives of traditional craftsmanship in Jiangsu,practical experience and lessons are summarized.The research will focus on four aspects: first,to sort out and define the definition,characteristics,and value of archival memory,and analyze the practical nature,social functions,and operating mechanism of the reproduction of intangible cultural heritage archival memory under the Internet dimension;The second is to analyze the evolution of the subject value and object value of intangible cultural heritage archives,and elaborate the transformation of the value form of intangible cultural heritage archives under the background of "Internet plus";The third is the analysis of the reproduction factors of intangible cultural heritage archives memory,including external environmental factors,internal composition factors,and the relationship between internal and external factors;The fourth is to describe the current situation and causes of reproduction of intangible cultural heritage archives memory in the "Internet plus" era,discuss the changes in the demand for archives culture consumption and the transformation path of intangible cultural heritage archives memory development model,and then propose the model innovation and mechanism construction of intangible cultural heritage archives reproduction in the "Internet plus" era.As an important carrier of cultural heritage,intangible cultural heritage should receive more attention.This study believes that the development and application of intangible cultural heritage archives is an effective measure for the protection of intangible cultural heritage in the "Internet plus" era.First,we should make full use of the "Internet plus" platform and digital technology to improve the development of intangible cultural heritage archives to a new height;Secondly,it is necessary to promote the organic integration of intangible cultural heritage archive memory development with cultural creativity,film and television,and variety arts,and fully tap the intrinsic value and market potential;The third is to adopt branding,entertainment,and miniaturization communication strategies to build a comprehensive,multi-angle,and grid communication pattern,so that intangible cultural heritage memory products can "fly" into the homes of ordinary people. |