Research On The Interactive Communication Of Online Concerts From The Perspective Of Interactive Ritual Chain

Throughout history,music has been a form of artistic expression that transcends history and culture,carrying common emotions and thoughts of humanity.Live music is the most basic and primitive form of music communication,which can create the most direct audio-visual sensory experience and establish a deep emotional connection between the performance site and the audience.The online concert has created a new type of music scene,presenting a largescale music audio-visual feast in the form of virtual presence for the audience who come to listen.With the maturity of technical means and the boost of the COVID-19,digital art performances represented by online concerts have entered people’s lives,providing audiences with unique online music scene and emotional interaction experience.This study starts from Collins’ interactive ritual chain theory and explores the construction,process,and results of interactive rituals in online concerts.The first chapter introduces the development overview of online concerts,sorts out the development of online concerts from a temporal perspective,and elaborates on the micro context created by online concerts as interactive ceremonies.Chapter 2 analyzes the construction of elements for interactive ceremonies in online concerts.As a large-scale online music show,online concerts make use of media technology to make up for the physical presence of audiences with different identities and different time and space.Users distinguish between the inside and outside personnel of the ceremony under the restriction of the platform’s digital identity and personal emotional energy.During the performance,the common focus of the audience experienced sensory flow from visual imagery to auditory imagery,and shared emotional responses were triggered through emotional infection.Chapter 3 analyzes the mutual attention and emotional connection in online concerts,interpreting the process of promoting interactive ceremonies in online concerts from two aspects: deepening interaction and emotional rhythm.It is believed that media technology has expanded the dimensions of audience interaction,rich and diverse virtual interactions have generated emotional energy for the audience,and multi scene and multidimensional audio-visual narrative has stimulated group excitement.At the same time,the audience awakens emotional memories through musical melodies,and the concert strengthens the audience’s emotional resonance through the creation of symbol sharing,enabling them to maintain emotional resonance in social diffusion.Chapter 4 analyzes the effectiveness level of online concerts and believes that online concerts transform weak relationships between audience groups into strong relationships,forming an online interest group.Viewers obtain companionship like emotional experiences through watching performance ceremonies,building collective memory and enhancing social identity,creating an imaginative community.In addition,the audience may also become angry at the behavior that disrupts the atmosphere of the performance,and feel self blame for not being able to watch the live broadcast,establishing a sense of moral justice to maintain the interactive ceremony of online concerts.Chapter 6analyzes the interactive limitations of online concerts and looks forward to the future of online artistic performances.Although there are still shortcomings in interactive form,content,and effectiveness in the current offline concert mode,live streaming of online concerts,as a compensatory medium during the epidemic,still plays an irreplaceable role in the dissemination of mass music and culture.Research has found that online concerts are a social interaction process with affordability,and the entire process is filled with the dissemination of emotions and symbols.It brings the singer and audience together on a virtual stage,inspiring the audience’s identity and emotional unity through mutual attention and rhythm connection.In the performance context of participating in online concerts,the audience stimulates a high level of emotional energy through interaction,obtaining aesthetic perception,musical value,and spiritual satisfaction,and then investing emotional energy into real interactive interactions,forming self-awareness and social identity.In the era of digital technology and mobile internet,online concerts provide a possible approach and communication strategy for the future development of the digital artistic performance industry.