Research On Jingshan Cultural Video Creation

With the 20 th National Congress of the Communist Party of China bringing "cultural confidence" to a new height,various localities continue to strengthen the development of soft power such as history,culture,and spiritual civilization.Jingshan Culture,one of the three major cultures in Yuhang District,Zhejiang Province,has a long history,rich cultural heritage and humanistic heritage.It is a treasure of local culture and has great publicity and promotion value.As an important carrier of Jingshan’s cultural promotion,video works should become an important embodiment of Jingshan’s soft power and an important means of Jingshan’s brand image construction.The author intends to explore new creative ideas through the research and practice of the existing Jingshan cultural video works,so that the presentation of Jingshan culture will be full of new vitality and vigor,and show the value and charm of Jingshan culture to more people,and help Jingshan Cultural promotion.This paper first collects data through online literature review and field research,excavates the local cultural elements of Jingshan,and analyzes the characteristics of Jingshan culture;secondly,through the classification and analysis of the current local cultural video cases,it concludes The creation principles of local cultural videos — based on scientific narration,guided by audience acceptance,and presented by artistic processing;The degree of technical intervention is low,and the content tends to be homogeneous.According to the current situation analysis and the results of user research,new strategies and ideas are put forward for Jingshan cultural videos,that is,adopting new forms of VR videos and micro-documentaries,empowering cultural communication through immersive media,integrating emotional narration into narrative expression,"linear + Block" narrative structure and other creative strategies to complete related works.This project uses video media to interpret Jingshan cultural symbols,and breaks the limitations of the original Jingshan cultural video’s visual effects and communication range through new media such as VR video and micro-documentary,and explores new creative strategies and ideas for Jingshan cultural videos.In order to effectively increase the promotion of Jingshan culture.