Research On Visual Image Design Of Nanyang Stonecarved Art Museum In Han Dynasty

In recent years,people’s demand for culture is increasing day by day,and the development of culture is becoming more and more diversified with the progress of society.At the same time,the state is also actively promoting the dissemination and development of Chinese culture.Among the many areas of cultural consumption,museums play a pivotal role,with its many functions and wide scope.It has received widespread attention in the society.In such an intricate environment,the entire museum industry has been presented with suitable opportunities and great challenges.Therefore,the introduction of a series of visual identity design is the main trend and inevitable requirement for the development and progress of museums.At present,the existing visual identity design of museums in China is still in the initial stage of development,only a few museums with high visitor flow or national museums have carried out series visual identity design,while for most museums,series visual identity design has not been introduced yet.Based on the analysis of the existing visual image design of Nanyang Han Painting Museum and the historical and cultural background of Nanyang Han Painting Stone,this article outlines the fundamental concepts and guidelines for creating visual image designs at the Nanyang Han Painting Museum.This paper organically integrates the symbolic meaning of the images carried by the Nanyang Han Painting Stones with the cultural background of the Nanyang region,and at the same time,deeply explores the methods and approaches of visual image design for the Nanyang Han Painting Museum.The visual image design method and approach of Nanyang Han Painting Museum are also deeply investigated,so that the Museum can face new development opportunities and battles with a new look,establish an excellent brand image of Nanyang Han Painting Museum,and realize its higher artistic value and humanistic connotation.