Research On The Visual Image Design Of Panzhihua Juque Inkstone Bran

With the continuous development of the era,a myriad of brand image designs have emerged,presenting their connotations to the public with distinct brand features.They aim to catch the eye of purchasers and present products more efficiently.Panzhihua Juque Inkstone,a symbolic product of the Panzhihua region,possesses high cultural,commercial,and practical value,making it a rare gem among inkstones.However,due to the lack of design practice in brand visual image,the popularity of Panzhihua Juque Inkstone is not high domestically.To change this situation and better market Panzhihua Juque Inkstone,while also facilitating the transmission of its cultural connotations,I have undertaken the brand visual image design of Panzhihua Juque InkstoneThis paper uses methods such as literature analysis and market survey to introduce the characteristics of Panzhihua Juque Inkstone,expound on the importance of brand visual image design for the development of Panzhihua Juque Inkstone,analyze the existing problems of Panzhihua Juque Inkstone,and finally propose strategies to solve these problems.By designing the brand visual image of Panzhihua Juque Inkstone,starting from various aspects such as brand logo,font,standard color,illustration,and packaging,a more systematic presentation and exploration of Panzhihua Juque Inkstone is conducted.A complete set of brand visual images is designed to highlight its inherent value.