Study On The Visual Design Of Anti-fraud Propaganda In Colleges And Universities

Telecommunications network fraud is a negative product of the transition from a traditional society to a digital society in China.In recent years,according to the national practice of combating and managing telecommunication network fraud,the policy of"prevention first" is the key to reduce the incidence of fraudulent crimes,and strengthening the publicity of telecommunication network fraud is an effective means to enhance the public’s awareness of prevention and the ability to know fraud in early warning.At present,college students have become the "key care" objects of nonfraudulent elements,and colleges and universities,as the main front of anti-fraud publicity and education,are faced with the problem that anti-fraud publicity is difficult to enter the hearts of people and has little effect,and anti-fraud visual design,as a socially influential communication tool,plays a positive role in promoting communication between colleges and universities and college students.In this paper,from the perspective of visual design,the methods and principles of visual design are applied to the design of anti-fraud propaganda in colleges and universities against the background of frequent telecommunication network frauds,to explore how to carry out the visual design of anti-fraud propaganda in college campuses according to the characteristics of information dissemination and the aesthetic needs of college students,and to expand the design discipline perspective of college anti-fraud propaganda research.Starting from the concepts and basic theories,this paper compares the overview of telecommunication network fraud and college anti-fraud propaganda visual design,and analyzes the application value of visual design in college anti-fraud propaganda,i.e.,improving the quality and effectiveness of anti-fraud information dissemination,educating and guiding college students to prevent the behavior of network fraud,and improving the artistic aesthetics of college students on anti-fraud propaganda.Through fieldwork and research,we analyze the current situation of antifraud propaganda design in colleges and universities,and point out that the main problems of current anti-fraud propaganda design in colleges and universities are:the propaganda form is homogeneous and lacks interactivity;the propaganda information is template and lacks aesthetics;the propaganda direction is broad and lacks relevance.Based on the existing theoretical foundation and practical achievements,we analyze the advantages and shortcomings,explore the design principles and methods of"precision" of anti-fraud publicity in colleges and universities,and emphasize that the innovation of anti-fraud publicity visual design should keep pace with the times,use diversified and diverse design expression modes,and meet the cognitive and aesthetic needs of college students.Finally,we put the theory into practice and examine the feasibility of the design principles and methods,hoping that through this research and design practice,we can arouse the attention of college students to anti-fraud propaganda and make the anti-fraud message penetrate into people’s hearts,so as to achieve the purpose of building a "full anti-fraud,no fraud" pattern in society,and at the same time,provide some experience and experience for related research and practice.At the same time,it will provide some experience and ideas for related research and practice.