Research On Media Platform Participation Mechanism In Digital Music Production

In the current Internet environment,the digital content industry has formed a commercial ecosystem centered on media platforms.The operation mode of media platforms has greatly affected the scale,diversity and innovation of content production.With the development of technology and market,the short video media platform represented by "Tiktok" has richer functions than the traditional media platforms used to produce and disseminate digital music in the past,and is more deeply involved in the production of music content,forming a participatory mechanism,triggering the industrial integration status of "short video leading the digital music production process".Therefore,this study is dedicated to analyzing the current situation and mechanism of participation of short video media platforms in digital music content production,exploring the reasons for promoting short video involvement in digital music production,and proposing corresponding optimizations for the shortcomings and problems existing in the current participation mechanism plan.Based on the perspective of media industry integration,this research takes "Tiktok" as a typical case of a media platform,uses in-depth interviews as the main research method,and conducts interviews with 12 staff members related to the digital music or short video industries.The study found that due to the multiple linkages of media changes,technology blessings,capital entry and demand changes,short video platforms intervene in digital music production to form a participation mechanism.This mechanism currently has the dilemma that short video music creation is being disciplined by traffic,resulting in homogenization of production,short video acceptance time of five seconds has spawned fragmented music that goes straight to the theme,and short video platforms promote the production of the same content,resulting in the proliferation of music infringements.The underlying cause of the problem is that the realization of short video platform traffic has reshaped the music value evaluation system,the expansion of power has led to the absence of high-quality music content,the purchase of copyright has risks but it is difficult to block the spread,and data support AI has become a new variable in music production.In this regard,this study proposes to establish a multi-linkage incentive mechanism to promote innovative creation of music themes;introduce AI creative material music library to optimize the music generation mechanism of the platform;for the first release of original music logos,introduce block chain technology to track infringement mechanism optimization measures,It also presents the flow chart of the short video media platform intervening in digital music production before and after the optimization of the participation mechanism.It is hoped that the research content can more clearly present the development relationship between the two industries,and promote the symbiotic development of digital music production led by the short video media platform.