Research On The Copyright Value Evaluation Of Digital Music Platform

The report of the 20 th Party Congress proposed to accelerate the pace of developing digital economy,and the development of digital music,as an important part of digital economy,has always been of great concern to consumers.As the digital music industry has entered the copyright standardization period from the piracy period,its market scale has been growing and copyright transactions on platforms have become more active,and copyright operation has become the core competitiveness and an important source of profit for digital music platforms.At the same time,frequent copyright disputes and serious piracy infringements have also emerged,and these phenomena have triggered the need to assess the value of the copyrights of music platforms.However,most music platform companies currently have negative initial net profits or net cash flows,resulting in financial valuation models that cannot be used properly,and traditional valuation methods have major limitations,which pose a major obstacle to copyright identification and valuation.Therefore,how to determine the valuation ideas and valuation methods of platform copyrights becomes an issue worth exploring.Based on this background,this paper adopts a combination of theoretical research and case study to assess the copyright value of platforms from the perspective of user value,taking digital music platforms as the research object.Firstly,by analyzing the characteristics of digital music platforms,factors influencing copyright value and various limitations of traditional evaluation methods,the DEVA model is proposed and its applicability is analyzed.Secondly,when revising the DEVA model,customer life cycle value is introduced to revise user value,hierarchical analysis is selected to segment the intangible asset portfolio of music platforms,copyright contribution rate is determined,and the copyright value assessment model of digital music platforms is constructed.Then,the digital music platform with high influence-QQ music platform-is selected as the evaluation object and compared with the valuation results of the traditional DEVA model to analyze the reasonableness of the evaluation results.Finally,the paper concludes that user resources are an important driver of the value of digital music platforms,and the modified DEVA model can both make up for the shortcomings of traditional valuation methods and construct a suitable copyright valuation model according to the characteristics of digital music platforms,and combine it with actual cases to provide theoretical references for the improvement of valuation methods and valuation systems,and help the development of the music copyright industry.