Creation Of Intangible Cultural Heritage Documentary In The Context Of Fragmented Communication

The digital era’s dawning and the transformation of network platform communication mode have caused demassification and fragmentation communication to become the norm.The alteration of communication context and mode has spurred the production of audiovisual works to alter in accordance as well.Although the creation of intangible cultural heritage documentary has been innovated in different forms in the context of fragmented communication,there are still problems such as homogeneity and lack of innovation.This paper endeavors to elucidate the correlation between fragmented communication and the production of intangible cultural heritage documentaries,by combining interdisciplinary research with communication and film and television studies.And this paper endeavors to condense and generalize the production features of documentaries concerning intangible cultural heritage through case-by-case examination."Fragmentation communication" and "documentaries of intangible cultural heritage" are the main contents of the first chapter of this paper,which discusses the concept of fragmentation communication and deeply analyzes the development of documentaries of intangible cultural heritage and the practical challenges they face in this context.Chapter 2 delves into the need for fragmented communication in the production of intangible cultural heritage documentaries,putting forward that audience-oriented,platform-based,drawing attention to the audience,content-oriented brand building,and exploring the spaces of the creation way in the fragmented communication are all essential.In this paper,Chapter 3 delves into the narrative strategy of intangible cultural heritage documentaries,examining its point of view,content,structure,and rhythm in the context of fragmentation communication.In Chapter 4,the study is conducted to determine that,when using a fragmented communication narrative strategy that attracts the audience,documentaries about intangible cultural heritage tend to be using attention,a quick tempo,more mobile and smaller in size,and an interactive audio-visual language style,which combines typical cases to illustrate the characteristics of audio-visual language,in order to promote the practical application of academic theory.At the same time,in each section of Chapter 3 and Chapter 4,this article elaborates and explains the graduation work "Xu Jiayao’s Generation 00".